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THE MARQUEE GROUP'S NEW ACQUISITION IS AS SIMPLE AS A-B-C
Published March 24, 1998
The Marquee Group has agreed to acquire sports and music marketing company Alphabet City. Alphabet City Sports Records, one of Alphabet City's two major divisions, has recorded compilation CDs and original in-arena music for pro sports franchises. Alphabet City Industries provides consulting services for corporations. Marquee Group President/CEO Bob Gutkowski said the deal "enhances and complements" Marquee's activities in the music entertainment field: "We have always believed in the power of both music and sporting events to offer powerful delivery mechanisms for corporate marketing and branding" (Marquee Group).