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SBD/23/Sponsorships Advertising Marketing
MASHANTUCKET PEQUOTS INK $1.51M DEAL WITH USA BOXING
Published March 23, 1998
USA Boxing will receive $1.51M from the Mashantucket Pequot Tribal Nation in CT in a three-year sponsorship deal announced Friday for a series of bouts at its Foxwoods Resort Casino, according to Terry Price of the HARTFORD COURANT. The sponsorship "is the first by an American Indian tribe for a U.S. Olympic national governing body." USA Boxing President Gary Toney said that the pact is the largest signed by USA Boxing (HARTFORD COURANT, 3/22). Under the sponsorship, USA Boxing will stage four events in each of the next three years at Foxwoods. It held events in '94 and '95 at the casino. The agreement calls for sponsorship amounts of $456,000 the first year, $501,000 the second and $556,000 the third. The first Foxwoods event will be a dual match May 9 between the U.S. and Mexico. The series of events will culminate with USA Boxing staging its 2000 Olympic box-offs there (WASHINGTON POST, 3/23). MEET ME TONIGHT IN ATLANTIC CITY: The resurgence of boxing in Atlantic City was examined by John Hassell of the Newark STAR-LEDGER, who quoted Time Warner Sports President Seth Abraham as saying, "Right now, Atlantic City is the boxing capital of the world. The boxing world has tilted away from Las Vegas and toward Atlantic City, although it will not stay that way forever." The number of fight cards in NJ rose from 29 to 41 last year, while NV's dropped from 40 to 31. Furthermore, NJ's revenue rose 218% between '96 and '97, while NV's fell 13% (Newark STAR-LEDGER, 3/22).