SBD/23/Sponsorships Advertising Marketing

MASHANTUCKET PEQUOTS INK $1.51M DEAL WITH USA BOXING

          USA Boxing will receive $1.51M from the Mashantucket
     Pequot Tribal Nation in CT in a three-year sponsorship deal
     announced Friday for a series of bouts at its Foxwoods
     Resort Casino, according to Terry Price of the HARTFORD
     COURANT.  The sponsorship "is the first by an American
     Indian tribe for a U.S. Olympic national governing body." 
     USA Boxing President Gary Toney said that the pact is the
     largest signed by USA Boxing (HARTFORD COURANT, 3/22). 
     Under the sponsorship, USA Boxing will stage four events in
     each of the next three years at Foxwoods.  It held events in
     '94 and '95 at the casino.  The agreement calls for
     sponsorship amounts of $456,000 the first year, $501,000 the
     second and $556,000 the third.  The first Foxwoods event
     will be a dual match May 9 between the U.S. and Mexico.  The
     series of events will culminate with USA Boxing staging its
     2000 Olympic box-offs there (WASHINGTON POST, 3/23).
          MEET ME TONIGHT IN ATLANTIC CITY: The resurgence of
     boxing in Atlantic City was examined by John Hassell of the
     Newark STAR-LEDGER, who quoted Time Warner Sports President
     Seth Abraham as saying, "Right now, Atlantic City is the
     boxing capital of the world.  The boxing world has tilted
     away from Las Vegas and toward Atlantic City, although it
     will not stay that way forever."  The number of fight cards
     in NJ rose from 29 to 41 last year, while NV's dropped from
     40 to 31.  Furthermore, NJ's revenue rose 218% between '96
     and '97, while NV's fell 13% (Newark STAR-LEDGER, 3/22).

Return to top

Related Topics:

Time Warner

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug