Veteran ESPN Exec John Walsh Set To Retire ESPN Likes Broadcasting Pro Bowl From SB Site Bright Nike Apparel Turns Heads At Aussie Open Nike Breaks Out Bright Colors At Aussie Open Univ. Of Florida Extends Nike Deal Through '24 CFP Audience Sets Cable TV Audience Record CFP Finale Sets Cable TV Ratings Record Nike's Coin Toss Ad Goes Viral On Twitter ESPN's "Film Room" Again Gets Rave Reviews Media Roundtable Talks CFP Expectations
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SBD/23/Sponsorships Advertising Marketing
Published March 23, 1998
AGENCY NEWS: Fleer/SkyBox Int'l named FCB, NY, to handle its SkyBox trading cards, from Rockett, Burkhead, Lewis & Winslow, NC. Spending was estimated at less than $5M (AD AGE, 3/23)....In N.Y., Stuart Elliott writes advertising execs predict that under new Chief Marketing Office Charles Frenette, Coca-Cola is "likely to concentrate its relationships with a few larger core agencies while retaining several smaller shops for creative alternatives" (N.Y. TIMES, 3/23). Coca-Cola spokesperson Bob Bertini: "We don't anticipate an immediate change in our approach to agencies" (WALL STREET JOURNAL, 3/23). OTHER NOTES: In NJ, Colin Stephensen reported that money might "have been a factor" in Seton Hall basketball coach Tommy Amaker's decision to withdraw his name from consideration for the Univ. of MI's head coaching job. Amaker's three-year contract at Seton Hall pays him about $350,000 annually, and his shoe contract with Fila "pays about the same." Michigan has an exclusive contract with Nike, "meaning its coaches cannot negotiate their own deals for extra income" (Newark STAR-LEDGER, 3/21). But Amaker later said "money was never the issue" (STAR-LEDGER, 3/22). ...David Letterman will sponsor Indy Lights driver Tim Moser for the remainder of the season (HOUSTON CHRONICLE, 3/21). ...In Tampa, Dillard's department store violated MLBP's logo policy Thursday when it included an unauthorized photo of Devil Rays OF Dave Martinez in uniform in a full-page ad in the St. Petersburg Times. Martinez was to have appeared at a Dillard's store. Friday, Dillard's apologized on a full- page ad in the newspaper, saying, "Dillard's deeply regrets this unauthorized use." Martinez's appearance was cancelled (TAMPA TRIBUNE, 3/21)....Angels OF Tim Salmon will appear in an ESPN "Net Boy" spot. Salmon, who has never been selected to an All-Star team: "The guys who make the All-Star team are consistently out there, and that's where I realize I may be hurting myself. ... But I'm starting to get old, and I want to go to the All-Star game" (L.A. TIMES, 3/22).