SBD/23/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          AGENCY NEWS: Fleer/SkyBox Int'l named FCB, NY, to
     handle its SkyBox trading cards, from Rockett, Burkhead,
     Lewis & Winslow, NC.  Spending was estimated at less than
     $5M (AD AGE, 3/23)....In N.Y., Stuart Elliott writes
     advertising execs predict that under new Chief Marketing
     Office Charles Frenette, Coca-Cola is "likely to concentrate
     its relationships with a few larger core agencies while
     retaining several smaller shops for creative alternatives"
     (N.Y. TIMES, 3/23).  Coca-Cola spokesperson Bob Bertini: "We
     don't anticipate an immediate change in our approach to
     agencies" (WALL STREET JOURNAL, 3/23).
          OTHER NOTES: In NJ, Colin Stephensen reported that
     money might "have been a factor" in Seton Hall basketball
     coach Tommy Amaker's decision to withdraw his name from
     consideration for the Univ. of MI's head coaching job. 
     Amaker's three-year contract at Seton Hall pays him about
     $350,000 annually, and his shoe contract with Fila "pays
     about the same."  Michigan has an exclusive contract with
     Nike, "meaning its coaches cannot negotiate their own deals
     for extra income" (Newark STAR-LEDGER, 3/21).  But Amaker
     later said "money was never the issue" (STAR-LEDGER, 3/22).
     ...David Letterman will sponsor Indy Lights driver Tim Moser
     for the remainder of the season (HOUSTON CHRONICLE, 3/21).
     ...In Tampa, Dillard's department store violated MLBP's logo
     policy Thursday when it included an unauthorized photo of
     Devil Rays OF Dave Martinez in uniform in a full-page ad in
     the St. Petersburg Times.  Martinez was to have appeared at
     a Dillard's store.  Friday, Dillard's apologized on a full-
     page ad in the newspaper, saying, "Dillard's deeply regrets
     this unauthorized use."  Martinez's appearance was cancelled
     (TAMPA TRIBUNE, 3/21)....Angels OF Tim Salmon will appear in
     an ESPN "Net Boy" spot.  Salmon, who has never been selected
     to an All-Star team: "The guys who make the All-Star team
     are consistently out there, and that's where I realize I may
     be hurting myself. ... But I'm starting to get old, and I
     want to go to the All-Star game" (L.A. TIMES, 3/22).

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