SBD/20/Sports Industrialists

EXECUTIVE TRANSACTIONS

          Cola-Cola confirmed that its Chief Marketing Officer
     SERGIO ZYMAN will resign and that CHARLES FRENETTE will
     succeed him in the position effective May 1 (ATLANTA
     CONSTITUTION, 3/20)....The USTA hired JULIE CHEN for the new
     position of Assistant General Counsel.  Chen comes to the
     USTA From NY-based firm McDermott, Will & Emery, where she
     served as a litigation partner since January '97
     (USTA)....Nike Tour Media Official BOB HYDE is leaving the
     Tour following this month's Nike Monterrey Open, to become
     VP/Communications for the NFL Oilers (GOLFWEEK, 3/14 issue).
     
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