Nets Focusing On Brooklyn Tix Buyers Seton Hall To Play At Prudential Center Devils Owner Feels New Arena Will Be Profitable Devils Yet To Sell Out Game This Season Devils Not Returning To Meadowlands New Jersey Arenas May Compete For NCAA Atlantic Yards Execs Give Mixed Signals Devils Tix Prices Rising In New Arena Turnstile Tracker: NHL Eastern Conference Names In The News
SBD/20/Sponsorships Advertising Marketing
TX-BASED LENIHAN GROUP FORMS SPORTS & ENTERTAINMENT AGENCY
Published March 20, 1998
The Lenihan Group has formed a new sports and entertainment marketing agency called Branding Partners. The TX-based agency will help clients increase brand awareness by developing integrated marketing partnerships with sports and entertainment properties. Houston-based Continental Airlines is the agency's first client. Branding Partners will help Continental further develop relationships with performing arts organizations. Marketing veteran Susan Lenihan is Branding Partners' President (Branding Partners).