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TX-BASED LENIHAN GROUP FORMS SPORTS & ENTERTAINMENT AGENCY
Published March 20, 1998
The Lenihan Group has formed a new sports and entertainment marketing agency called Branding Partners. The TX-based agency will help clients increase brand awareness by developing integrated marketing partnerships with sports and entertainment properties. Houston-based Continental Airlines is the agency's first client. Branding Partners will help Continental further develop relationships with performing arts organizations. Marketing veteran Susan Lenihan is Branding Partners' President (Branding Partners).