SBD/20/Sponsorships Advertising Marketing

TX-BASED LENIHAN GROUP FORMS SPORTS & ENTERTAINMENT AGENCY

          The Lenihan Group has formed a new sports and
     entertainment marketing agency called Branding Partners. 
     The TX-based agency will help clients increase brand
     awareness by developing integrated marketing partnerships
     with sports and entertainment properties.  Houston-based
     Continental Airlines is the agency's first client.  Branding
     Partners will help Continental further develop relationships
     with performing arts organizations.  Marketing veteran Susan
     Lenihan is Branding Partners' President (Branding Partners).

Return to top

Related Topics:

Continental Airlines

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug