Stars Look To Capitalize On Recent Success Mavs/Stars Venue Adopts Cheaper Premium Seats Stars' Seguin Designs Snapbacks As Fashion Foray Stars' Exciting Brand Of Hockey Drawing Crowds Lexus Gets Dallas Arena's Platinum Level Name Stars Hire Strader As Play-By-Play Announcer Longtime Stars Announcer Strangis Leaving Team Stars' Gaglardi Purchases Team's AHL Affiliate Stars Sign New TV Deal With FS Southwest Stars' Parent Company Purchasing AHL Affiliate
SBD/20/Sponsorships Advertising Marketing
THE MARQUEE GROUP SEES STARS & STRATEGIES AS NATURAL LINK
Published March 20, 1998
The Marquee Group has entered into a joint venture with NY-based Stars & Strategies to broaden marketing, sponsorship and TV opportunities for Stars & Strategies' current and future women clients. Stars & Strategies' athletes include U.S. Soccer players Julie Foudy and Carla Overbeck, Olympic swimmer Jenny Thompson and U.S. softball player Gillian Boxx. Stars & Strategies' corporate clients include Conde Nast Sports for Women, Female Athlete catalog company and KidsPeace National Sports Council (THE DAILY).