Braves Assure Fans Of New Ballpark Safety Blue Jays Praised For Shapiro Hiring Ole Miss, Nike Extend Apparel Deal USATF's Nike Rule Relaxed At Worlds Indians' Dolan Confirms Search For Minority Owner Mariners Search For Zduriencik's Replacement Arizona To Only Take In $500K From Nike Extension Questions Remain In Phillies' Front Office Portland Group Wants MLB Team Brands Activating Around U.S. Open Across N.Y.
SBD/20/Sponsorships Advertising Marketing
Published March 20, 1998
MLB'S ROCKY MOUNTAIN HIGH: MLBP has retained GBSM Public Relations and Sander/GBSM Marketing to provide local PR for the '98 Pinnacle All-Star FanFest, to be held July 3- 7 at the CO Convention Center (MLBP). In Denver, Penny Parker previews the FanFest. GBSM partner Rob Johnson: "The average fan won't be able to drive up to Coors Field and buy tickets for the [All-Star] game. Instead, (FanFest) will give them a baseball Disneyland" (DENVER POST, 3/20). LANDING ON MARS: Oakley has begun shipping its Mars model X-Metal sunglasses line. Suggested retail price of the glasses will be $265 to $315. The Mars design was influenced by board member Michael Jordan, who received his pair with serial no. 000023. Jordan is featured in the Mars ad campaign, which launched last month (Oakley). NOTES: The new Budweiser ad campaign from IL-based DDB Needham will feature boxing announcer Michael Buffer and his "Let's Get Ready To Rumble" tag. No break date has been announced (AD AGE, 3/19)....In Boston, Gregg Krupa examines the NCAA tournament's financial impact on participating schools. Krupa writes that a study by NC-based Price/McNabb estimated that last year's Sweet 16 run by UT-Chatanooga brought the school $22M worth of free media exposure (BOSTON GLOBE, 3/20)....In Montreal, an editorial addresses Nike's recent woes: "While [Nike] appropriated the name of a Greek goddess, it neglected to glance at the rest of the ancient Greeks' beliefs. Had it done so, it might have known to avoid hubris -- the Greek's great sin, the trait of arrogance, of putting yourself too high. Few other companies have gone down this road so brazenly." The editorial concludes: "Every last thunderbolt that the business gods throw at it Nike deserves" (GAZETTE, 3/20). ....L.A.-based K2 will begin putting its logo on shorts, shirts and caps to be sold in surf shops. K2 is using its acquisition of Katin USA as a "springboard" into the $1.7B surf wear industry (L.A. TIMES, 3/19).