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SBD/20/Sponsorships Advertising Marketing
LPGA'S NEW TV SPOT TOUTS NANCY LOPEZ, ON AND OFF THE COURSE
Published March 20, 1998
The LPGA launched its new ad campaign from Dallas-based DDB Needham during ESPN's coverage of the Standard Register Ping tournament. One spot featured the career achievements of Nancy Lopez and reads: "1978 Rookie of the Year. 48 Tour victories. Over $5 million in career earnings. Three-time Vare Trophy winner. Four-time Player of the Year. A Hall of Famer after just 10 years. Gave birth three times. Top that one, gentlemen. LPGA -- Hey, we can play" (THE DAILY). The initial rollout of the campaign also includes a print ad featuring Annika Sorenstam and another TV spot featuring Michelle McGann. The next phase of TV spots, which begin production at the end of this month, will feature Karrie Webb, Kelly Robbins and Laura Davies, among others (LPGA). CHIP SHOTS: The LPGA has partnered with Ombrelle sunscreen and the American Academy of Dermatology (AAD) to launch a skin cancer detection and protection initiative at select tour events. The program will offer LPGA players and spectators free skin scans which detect UV damage, as well as free Ombrelle product samples. The promo will launch at the next week's Nabisco Dinah Shore, which will also serve as the U.S. launch for Ombrelle products (Ombrelle).