SBD/20/Sponsorships Advertising Marketing

LPGA'S NEW TV SPOT TOUTS NANCY LOPEZ, ON AND OFF THE COURSE

          The LPGA launched its new ad campaign from Dallas-based
     DDB Needham during ESPN's coverage of the Standard Register
     Ping tournament.  One spot featured the career achievements
     of Nancy Lopez and reads: "1978 Rookie of the Year.  48 Tour
     victories.  Over $5 million in career earnings.  Three-time
     Vare Trophy winner.  Four-time Player of the Year.  A Hall
     of Famer after just 10 years.  Gave birth three times.  Top
     that one, gentlemen.  LPGA -- Hey, we can play" (THE DAILY). 
     The initial rollout of the campaign also includes a print ad
     featuring Annika Sorenstam and another TV spot featuring
     Michelle McGann.  The next phase of TV spots, which begin
     production at the end of this month, will feature Karrie
     Webb, Kelly Robbins and Laura Davies, among others (LPGA).
          CHIP SHOTS: The LPGA has partnered with Ombrelle
     sunscreen and the American Academy of Dermatology (AAD) to
     launch a skin cancer detection and protection initiative at
     select tour events.  The program will offer LPGA players and
     spectators free skin scans which detect UV damage, as well
     as free Ombrelle product samples.  The promo will launch at
     the next week's Nabisco Dinah Shore, which will also serve
     as the U.S. launch for Ombrelle products (Ombrelle).

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ESPN, LPGA, Nabisco, Walt Disney

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