The LPGA launched its new ad campaign from Dallas-based
DDB Needham during ESPN's coverage of the Standard Register
Ping tournament. One spot featured the career achievements
of Nancy Lopez and reads: "1978 Rookie of the Year. 48 Tour
victories. Over $5 million in career earnings. Three-time
Vare Trophy winner. Four-time Player of the Year. A Hall
of Famer after just 10 years. Gave birth three times. Top
that one, gentlemen. LPGA -- Hey, we can play" (THE DAILY).
The initial rollout of the campaign also includes a print ad
featuring Annika Sorenstam and another TV spot featuring
Michelle McGann. The next phase of TV spots, which begin
production at the end of this month, will feature Karrie
Webb, Kelly Robbins and Laura Davies, among others (LPGA).
CHIP SHOTS: The LPGA has partnered with Ombrelle
sunscreen and the American Academy of Dermatology (AAD) to
launch a skin cancer detection and protection initiative at
select tour events. The program will offer LPGA players and
spectators free skin scans which detect UV damage, as well
as free Ombrelle product samples. The promo will launch at
the next week's Nabisco Dinah Shore, which will also serve
as the U.S. launch for Ombrelle products (Ombrelle).
