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SBD/20/Sponsorships Advertising Marketing
CHECK PLEASE: WENDY'S HITS THE ICE WITH NEW NHL KIDS' PROMO
Published March 20, 1998
Wendy's Int'l is offering an assortment of hockey- themed toys to promote its NHL partnership and status as "The Official Hamburger of the NHL." NHL/Wendy's Kids' Meal Bags will feature a five-piece collection of hockey toys, which will be distributed at 4,600 participating Wendy's restaurants from March 23 through May 3. Wendy's will support the program with 30-second national TV spots on children's programming. The program will also be promoted through www.nhl4kids.com and wendy's.com. Wendy's has also created the NHL All-Star Artist Coloring Contest, where children can design and color their own hockey goalie mask. The NHL will reproduce the grand prize winner's artwork on an actual goalie mask and the winner will be awarded a trip to the '99 NHL All-Star Game in Tampa, FL (Wendy's).