SBD/20/Sponsorships Advertising Marketing

CHECK PLEASE: WENDY'S HITS THE ICE WITH NEW NHL KIDS' PROMO

          Wendy's Int'l is offering an assortment of hockey-
     themed toys to promote its NHL partnership and status as
     "The Official Hamburger of the NHL."  NHL/Wendy's Kids' Meal
     Bags will feature a five-piece collection of hockey toys,
     which will be distributed at 4,600 participating Wendy's
     restaurants from March 23 through May 3.  Wendy's will
     support the program with 30-second national TV spots on
     children's programming.  The program will also be promoted
     through www.nhl4kids.com and wendy's.com.  Wendy's has also
     created the NHL All-Star Artist Coloring Contest, where
     children can design and color their own hockey goalie mask. 
     The NHL will reproduce the grand prize winner's artwork on
     an actual goalie mask and the winner will be awarded a trip
     to the '99 NHL All-Star Game in Tampa, FL (Wendy's).

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NHL, Wendys

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