NESN Providing News Inserts During Sox Games The Players' Tribune Continuing To Gain Momentum Iger Talks ESPN Going Straight To Consumer PGA Tour Debuting OTT Service This Week Virtual Reality TV Possible For '24 Olympics? Social Studies: Twins President Dave St. Peter Media Notes Cowherd's Tenure At ESPN Ends Early ESPN To Air Cowboys Training Camp Special Bryant Helping Relaunch Of The Undefeated
NEW LOOK OF THE SPORTING NEWS EXAMINED AS ESPN NEARS LAUNCH
Published March 2, 1998
The re-branding of sports magazines with the impending arrival of ESPN Magazine is examined by Stuart Elliott of the N.Y. TIMES. Noting the redesign of SI, Sport and editorial changes at Inside Sports, Elliott writes that "the most ambitious revamping is being undertaken" by The Sporting News (TSN). TSN has introduced a consumer and trade ad campaign by NY-based Christy MacDougall Mitchell. After it spent $500,000 on research, TSN concluded that it should remain a "niche publication" for readers known as "team loyalists: the true sports fans who want a deeper perspective." The campaign, which features the tagline "See a different game," presents TSN as "the publication for the most ardent and knowledgeable fans of the so-called Big Six sports: baseball, basketball, football, hockey, college basketball and college football" (N.Y. TIMES, 3/2).