Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
Published March 2, 1998
In N.Y., Phil Mushnick notes that Tiger Woods and Billy Mayfair rode golf carts to the first hole of sudden death in yesterday's Nissan Open on CBS. Mushnick: "That neither Jim Nantz nor Ken Venturi mentioned this -- as it was Venturi who testified on behalf of the PGA Tour in the Casey Martin case -- was pathetic." The carts were used in sudden death "to expedite play to keep CBS from minimizing its loss of previously scheduled programming" (N.Y. POST, 3/2)....Hughes Electronics Corp.'s DirecTV unit "plans to announce long- term marketing deals" with Bell-Atlantic and SBC Communications. The new partners "won't take an equity stake" in DirecTV (WALL STREET JOURNAL, 3/2).