SBD/2/Sports Media

MEDIA NOTES

          In N.Y., Phil Mushnick notes that Tiger Woods and Billy
     Mayfair rode golf carts to the first hole of sudden death in
     yesterday's Nissan Open on CBS.  Mushnick: "That neither Jim
     Nantz nor Ken Venturi mentioned this -- as it was Venturi
     who testified on behalf of the PGA Tour in the Casey Martin
     case -- was pathetic."  The carts were used in sudden death
     "to expedite play to keep CBS from minimizing its loss of
     previously scheduled programming" (N.Y. POST, 3/2)....Hughes
     Electronics Corp.'s DirecTV unit "plans to announce long-
     term marketing deals" with Bell-Atlantic and SBC
     Communications.  The new partners "won't take an equity
     stake" in DirecTV (WALL STREET JOURNAL, 3/2).

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CBS, DirecTV, Nissan, PGA Tour, Media, Viacom

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