SBD/2/Sports Media


          In N.Y., Phil Mushnick notes that Tiger Woods and Billy
     Mayfair rode golf carts to the first hole of sudden death in
     yesterday's Nissan Open on CBS.  Mushnick: "That neither Jim
     Nantz nor Ken Venturi mentioned this -- as it was Venturi
     who testified on behalf of the PGA Tour in the Casey Martin
     case -- was pathetic."  The carts were used in sudden death
     "to expedite play to keep CBS from minimizing its loss of
     previously scheduled programming" (N.Y. POST, 3/2)....Hughes
     Electronics Corp.'s DirecTV unit "plans to announce long-
     term marketing deals" with Bell-Atlantic and SBC
     Communications.  The new partners "won't take an equity
     stake" in DirecTV (WALL STREET JOURNAL, 3/2).

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CBS, DirecTV, Nissan, PGA Tour, Media, Viacom

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