SBD/2/Sports Media

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  • BOSTON GARDEN CORP. FILES SUIT AGAINST FOX SPORTS N.E.

              The New Boston Garden Corp. has filed suit and "has
         threatened to block Fox Sports New England [FSNE] from
         televising games," because it has failed to pay new fees
         that went into effect when the FleetCenter opened in '95,
         according to Andrea Estes of the BOSTON HERALD.  FSNE, which
         recently bought SportsChannel New England, has reportedly
         "balked" at new fees for hooking up TV trucks outside the
         arena, which "soared" from $550 per truck per game to
         $1,500, a 200% increase.  FleetCenter officials claim the
         cable company now owes $297,000 in charges as of January 30. 
         Estes reports that FSNE officials have not yet responded to
         the suit, filed January 20, "nor would they discuss the
         dispute."  Current FleetCenter President Richard Krezwick
         said that the fees "were hiked because the company had high-
         tech features built into the new arena" and added that the
         new fees are "completely justifiable" (BOSTON HERALD, 3/2).
    
    

    Print | Tags: News Corp./Fox, Media
  • MEDIA NOTES

              In N.Y., Phil Mushnick notes that Tiger Woods and Billy
         Mayfair rode golf carts to the first hole of sudden death in
         yesterday's Nissan Open on CBS.  Mushnick: "That neither Jim
         Nantz nor Ken Venturi mentioned this -- as it was Venturi
         who testified on behalf of the PGA Tour in the Casey Martin
         case -- was pathetic."  The carts were used in sudden death
         "to expedite play to keep CBS from minimizing its loss of
         previously scheduled programming" (N.Y. POST, 3/2)....Hughes
         Electronics Corp.'s DirecTV unit "plans to announce long-
         term marketing deals" with Bell-Atlantic and SBC
         Communications.  The new partners "won't take an equity
         stake" in DirecTV (WALL STREET JOURNAL, 3/2).
    
    

    Print | Tags: CBS, DirecTV, Nissan, PGA Tour, Media, Viacom
  • NEW LOOK OF THE SPORTING NEWS EXAMINED AS ESPN NEARS LAUNCH

              The re-branding of sports magazines with the impending
         arrival of ESPN Magazine is examined by Stuart Elliott of
         the N.Y. TIMES.  Noting the redesign of SI, Sport and
         editorial changes at Inside Sports, Elliott writes that "the
         most ambitious revamping is being undertaken" by The
         Sporting News (TSN).  TSN has introduced a consumer and
         trade ad campaign by NY-based Christy MacDougall Mitchell. 
         After it spent $500,000 on research, TSN concluded that it
         should remain a "niche publication" for readers known as
         "team loyalists: the true sports fans who want a deeper
         perspective."  The campaign, which features the tagline "See
         a different game," presents TSN as "the publication for the
         most ardent and knowledgeable fans of the so-called Big Six
         sports: baseball, basketball, football, hockey, college
         basketball and college football" (N.Y. TIMES, 3/2).
    
    

    Print | Tags: ESPN, Sports Illustrated, Media, Walt Disney
  • TIMES MIRROR PURCHASES THE SPORTS BUSINESS DAILY

              In Saturday's NEWSDAY, Steve Zipay reported that THE
         SPORTS BUSINESS DAILY "has been purchased" by Times Mirror
         Co., which owns the L.A. Times, Newsday and The Sporting
         News.  Zipay reported that Times Mirror's deal for InterZine
         Productions, owners of THE SPORTS BUSINESS DAILY, is for $5M
         (Steve Zipay, NEWSDAY, 2/28).
    
    

    Print | Tags: Media
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