SBD/2/Sports Industrialists

NAMES IN THE NEWS

          CBS's ANDY ROONEY: "My major complaint about television
     coverage of all sports events, not just the Olympics, is
     that producers don't understand how important pauses are for
     viewers. ... Television ruins it by filling in all the
     pauses with commercials or chatter from the announcers. ...
     Shut up, for gosh sakes, and let us enjoy the game!" ("60
     Minutes," 3/1)....PHILIP GUARASCIO, General Motors VP &
     GM/Marketing & Advertising for the company's North American
     operations, is profiled by Robin Pogrebin in the N.Y. TIMES. 
     Guarascio "has moved away from nitty-gritty negotiating to
     making big deals," like GM's deal with NBC Sports and the
     USOC making GM the official car & truck of the U.S. Olympic
     team through the 208 Games (N.Y. TIMES, 3/2)....WFAN ended
     its 9th annual TOMORROWS CHILDREN FUND/C.J. FOUNDATION FOR
     SIDS radiothon with a record $2.3M, including a $500,000
     contribution from AT&T (N.Y. DAILY NEWS, 3/2)....ESPN and
     MLB Giants play-by-play announcer JON MILLER has written
     "Confessions of a Purist," scheduled to be released later
     this month.  The book is co-written by MARK HYMAN and
     published by Simon & Schuster (S.F. EXAMINER, 2/28)....BRETT
     FAVRE makes his movie debut in, "There's Something About
     Mary," playing a pro quarterback who tries to win back his
     old girlfriend, played by CAMERON DIAZ.  MATT DILLON and BEN
     STILLER also star in the film (K.C. STAR, 3/1).

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