Cadillac To Title PGA Tour Match Play Event Humama Opts Out Of PGA Tour Event Ryder Cup Overnights Down From '10 Adidas Struggling In U.S. Market Nike Leaving Snowboarding, Freeskiing Industry Nike Revenue Up In Q1 Jon Jones Claims Brawl Cost Him Nike Deal Nike Re-Affirms Commitment To Hope Solo NBC Has Sold 70-80% Of Super Bowl Ad Time Nike Addresses Terminated Sponsorships
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
MARTIN'S ENDORSEMENT ENDEAVORS INSURED WITH TOP-FLITE DEALS
Published March 2, 1998
Casey Martin has signed endorsement deals to play Top- Flite balls and Ping clubs and to display The Hartford Insurance logo on his bag, according to Ron Sirak of the AP. Martin has scheduled a news conference for Tuesday when he returns to the Nike Tour to play at the Greater Austin Classic in TX. Sirak reported that "three industry sources" confirmed the deals to the AP. Spalding Sports, manufactures of Top-Flite and Karsten Manufacturing, manufacturers of Ping, refused to confirm or deny the deals. Officials with The Hartford Insurance offices could not be reached for comment (AP, 2/28). Martin was interviewed this morning on NBC's "Today." Asked about lucrative endorsement deals, Martin said he wasn't "going to comment on it too much." Martin: "I'm generally not getting paid what Tiger's getting paid, but there've been some opportunities and ... I never expected it, but I'm not going to turn it down." On returning to the Nike Tour: "I do want to play well. I've never dealt with this kind of exposure and media attention and I don't really want to go make a clown of myself. But I'll just accept whatever happens as for the best and I'll do my best. I can't promise anything. I'm just grateful I have a chance now" ("Today," NBC, 3/2). MORE MARTIN: Martin is profiled by NEWSWEEK's John Leland who writes that his case vs. the PGA Tour was "a victory of David over Goliath, or a judicial intrusion into the integrity of professional sport. It pits a stock hero -- brusquely handsome, devoutly Christian, a young man battling constant pain -- against an association with a history of exclusion" (NEWSWEEK, 3/9 issue).