NFL Draft Overnight Best Since '14 Philadelphia Sets New Bar For NFL Draft CAA Leads Agencies With 9 First Round NFL Picks Adams, Davis Make Fashion Statements At Draft NFL Creates New Exec Replay Position Raiders Raise Eyebrows With Conley Pick Bills Coach Sean McDermott Calling The Shots Twenty-Three Cities Hoping To Host '18 NFL Draft Nets Agree Not To Tip Picks On Social Media ESPN's Wingo, Markman Talk NFL Draft
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SBD/2/Sponsorships Advertising Marketing
Published March 2, 1998
Buoyed by their new logo and uniforms, the Buccaneers went from 28th to 16th place in sales of NFL licensed merchandise in '97 (USA TODAY, 3/2)....CA-based No Fear, "famous for outfitting skaters and surfers," has re-designed the logo of the AFL Orlando Predators. The new logo is No Fear's first pro sports design (ORLANDO SENTINEL, 3/1)....In N.Y., Kimberly Stevens wrote that Gatorade's newest flavor, Midnight Thunder, "is the shade of black leather jackets, black jeans and black hair dye. The company hopes the shock value will appeal to customers, particularly young ones." Gatorade Dir of Marketing Communications P.J. Sinopoli, on the new blackberry flavor: "This product has an in-your-face attitude that teens seems to love. It's important to stay hip with youth" (N.Y. TIMES, 3/1)....In Denver, Penny Parker examined CO-based Bolle, which signed Picabo Street shortly before the Olympics. Gart Sports VP/Marketing Fran Victor: "If they get Picabo out making personal appearances wearing Bolle sunglasses and endorsing them, it will amplify (the brand)." Other athletes who endorse Bolle products include Martina Hingis and Jacques Villeneuve (DENVER POST, 3/1).