Sherman Critical Of Several NFL Policies ESPN Draws Lowest "MNF" Rating Of '14 2014 Reader Survey: NFL Bills Say Stadium Will Be Ready For Sunday NFL Franchise Notes NFL Fans Want Scores On Mobile Devices Saints' Benson Gives $11M To Pro Football HOF Goodell Won't Hear Peterson Appeal Katy Perry To Headline Super Bowl Halftime Show GoDaddy Returning As Super Bowl Advertiser
SBD/2/Sponsorships Advertising Marketing
Published March 2, 1998
Buoyed by their new logo and uniforms, the Buccaneers went from 28th to 16th place in sales of NFL licensed merchandise in '97 (USA TODAY, 3/2)....CA-based No Fear, "famous for outfitting skaters and surfers," has re-designed the logo of the AFL Orlando Predators. The new logo is No Fear's first pro sports design (ORLANDO SENTINEL, 3/1)....In N.Y., Kimberly Stevens wrote that Gatorade's newest flavor, Midnight Thunder, "is the shade of black leather jackets, black jeans and black hair dye. The company hopes the shock value will appeal to customers, particularly young ones." Gatorade Dir of Marketing Communications P.J. Sinopoli, on the new blackberry flavor: "This product has an in-your-face attitude that teens seems to love. It's important to stay hip with youth" (N.Y. TIMES, 3/1)....In Denver, Penny Parker examined CO-based Bolle, which signed Picabo Street shortly before the Olympics. Gart Sports VP/Marketing Fran Victor: "If they get Picabo out making personal appearances wearing Bolle sunglasses and endorsing them, it will amplify (the brand)." Other athletes who endorse Bolle products include Martina Hingis and Jacques Villeneuve (DENVER POST, 3/1).