City Of Oakland Faces Tough Raiders Decision Brady, Goodell Ordered To Appear In Court Seau's Daughter Allowed To Speak At HOF Browns' Haslam Endorses Coach, GM 49ers Continue To Have Sod Issues At Levi's Stadium NFLPA Planning To File Special Injunction In Brady Case Dez Bryant Praises Roc Nation's Mentorship Jax Mayor Wants Financial Assurance For Shipyards Stephen Ross To Be More Active With Dolphins Stephen Jones Emerging As Face Of Cowboys
SBD/2/Sponsorships Advertising Marketing
Published March 2, 1998
Buoyed by their new logo and uniforms, the Buccaneers went from 28th to 16th place in sales of NFL licensed merchandise in '97 (USA TODAY, 3/2)....CA-based No Fear, "famous for outfitting skaters and surfers," has re-designed the logo of the AFL Orlando Predators. The new logo is No Fear's first pro sports design (ORLANDO SENTINEL, 3/1)....In N.Y., Kimberly Stevens wrote that Gatorade's newest flavor, Midnight Thunder, "is the shade of black leather jackets, black jeans and black hair dye. The company hopes the shock value will appeal to customers, particularly young ones." Gatorade Dir of Marketing Communications P.J. Sinopoli, on the new blackberry flavor: "This product has an in-your-face attitude that teens seems to love. It's important to stay hip with youth" (N.Y. TIMES, 3/1)....In Denver, Penny Parker examined CO-based Bolle, which signed Picabo Street shortly before the Olympics. Gart Sports VP/Marketing Fran Victor: "If they get Picabo out making personal appearances wearing Bolle sunglasses and endorsing them, it will amplify (the brand)." Other athletes who endorse Bolle products include Martina Hingis and Jacques Villeneuve (DENVER POST, 3/1).