Levy To Handle Concessions At IMS Suh Signs With CAA Sports' Sexton ESPN Launches Wimbledon Poster Contest Organizers Up Security For L.A. Marathon MLS To Start Season With Replacement Refs Maryland Set For Final ACC Home Game Wolff Considering Temporary Bay Area Ballpark Classified Advertisements Famed MLB Surgeon Frank Jobe Dies At 88 U.S. World Cup Tune-Up A Coup For Jacksonville
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
KWAN CARESSES DEAL THROUGH CLEAN IMAGE, GOOD SPORTSMANSHIP
Published March 2, 1998
Michelle Kwan has signed a deal to promote Unilever's Fresh Deodorant Caress soap, according to USA TODAY's Bruce Horovitz. Sports marketing analysts estimate the deal is for under $100,000. Kwan's agent, Shep Goldberg, said that a second "major" endorsement contract for Kwan "will be announced within 30 days." In a sidebar, Horovitz writes that although Kwan won a silver medal at the Nagano Games, she proved that "there's something that may be just as relevant to consumers as winning gold: swell sportsmanship. By finishing a gracious second, Kwan could emerge the surprise winner of the Olympic endorsement derby." Harvard Marketing Professor Stephen Greyser: "Leaving the Olympics with her reputation intact was, perhaps, more important that winning first place" (Bruce Horovitz, USA TODAY, 3/2).