Jim Irsay's Trial Postponed MLB Unveils Players For Japan Series DGS, GK Rolling Out Liukin Products Camera Helmet Gaining Traction 49ers Re-Sodding Levi's Stadium Leiweke Plans To Leave MLSE In June '15 NASCAR Assigns Phelps, O'Donnell To Top Posts In N.C. Cavs, Indians Get Public Funds Approved Longtime NFL Ref Avoided Redskins Games Classified Advertisements
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
KWAN CARESSES DEAL THROUGH CLEAN IMAGE, GOOD SPORTSMANSHIP
Published March 2, 1998
Michelle Kwan has signed a deal to promote Unilever's Fresh Deodorant Caress soap, according to USA TODAY's Bruce Horovitz. Sports marketing analysts estimate the deal is for under $100,000. Kwan's agent, Shep Goldberg, said that a second "major" endorsement contract for Kwan "will be announced within 30 days." In a sidebar, Horovitz writes that although Kwan won a silver medal at the Nagano Games, she proved that "there's something that may be just as relevant to consumers as winning gold: swell sportsmanship. By finishing a gracious second, Kwan could emerge the surprise winner of the Olympic endorsement derby." Harvard Marketing Professor Stephen Greyser: "Leaving the Olympics with her reputation intact was, perhaps, more important that winning first place" (Bruce Horovitz, USA TODAY, 3/2).