SBD/2/Sponsorships Advertising Marketing

KWAN CARESSES DEAL THROUGH CLEAN IMAGE, GOOD SPORTSMANSHIP

          Michelle Kwan has signed a deal to promote Unilever's
     Fresh Deodorant Caress soap, according to USA TODAY's Bruce
     Horovitz.  Sports marketing analysts estimate the deal is
     for under $100,000.  Kwan's agent, Shep Goldberg, said that
     a second "major" endorsement contract for Kwan "will be
     announced within 30 days."  In a sidebar, Horovitz writes
     that although Kwan won a silver medal at the Nagano Games,
     she proved that "there's something that may be just as
     relevant to consumers as winning gold: swell sportsmanship. 
     By finishing a gracious second, Kwan could emerge the
     surprise winner of the Olympic endorsement derby."  Harvard
     Marketing Professor Stephen Greyser: "Leaving the Olympics
     with her reputation intact was, perhaps, more important that
     winning first place" (Bruce Horovitz, USA TODAY, 3/2).

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