SBD/2/Finance

CAN NIKE KEEP LONG-TERM GROWTH PROSPECTS ON SCHEDULE?

          The value of Nike's stock was examined by PBS's Darren
     Gersh on "Nightly Business Report."  Gersh: "The advertising
     is gritty, determined, heroic.  It's the essence of the Nike
     brand, a brand that some bargain hunting investors say is
     now available at a discount."  Marchfield Associates
     Managing Dir Sam Mitchell said that the strength of Nike's
     shares is an "association with sports and what's positive in
     sports.  That's very powerful.  That intangible value is a
     very high proportion of Nike's total value."  Along with the
     brand identity, Mitchell says Nike "offers world class
     logistics and a proven record of aggressive management." 
     While Nike believes it "can deliver long-term growth of
     15%," Mitchell figures if sales grow "just" 8%, Nike's stock
     "is reasonably priced in the mid fifties, well above
     [Friday's] closing price of 43 7/8" ("NBR," PBS, 2/27).  

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