Could Nike Golf Apparel Presence Increase? Portland To Host Phil Knight Invitational Tourney Gametime Adds $20M Round Of VC Financing Oregon-Nebraska Highlights Nike-Adidas Battle Drone Racing League Closes On $12M Financing Color Rush Uniform Posts Generate $4.14M Nike, NFL Unveil Color Rush Uniforms For All 32 Teams Nike Signs Jason Day To Clothing, Hat Deal Nike Could Get Michigan Player Data With Contract Sources: MSG Laid Off 60-70 Employees
CAN NIKE KEEP LONG-TERM GROWTH PROSPECTS ON SCHEDULE?
Published March 2, 1998
The value of Nike's stock was examined by PBS's Darren Gersh on "Nightly Business Report." Gersh: "The advertising is gritty, determined, heroic. It's the essence of the Nike brand, a brand that some bargain hunting investors say is now available at a discount." Marchfield Associates Managing Dir Sam Mitchell said that the strength of Nike's shares is an "association with sports and what's positive in sports. That's very powerful. That intangible value is a very high proportion of Nike's total value." Along with the brand identity, Mitchell says Nike "offers world class logistics and a proven record of aggressive management." While Nike believes it "can deliver long-term growth of 15%," Mitchell figures if sales grow "just" 8%, Nike's stock "is reasonably priced in the mid fifties, well above [Friday's] closing price of 43 7/8" ("NBR," PBS, 2/27).