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PEPSI POURS EXCLUSIVE SPONSORSHIP DEAL AT SHEA STADIUM
Published March 2, 1998
PepsiCo has become the exclusive sponsor and pouring rights provider at Shea Stadium. PepsiCo will advertise its beverage products, including soft drinks, iced teas, sports drinks and juice drinks, in the stadium and throughout the concourse areas. As part of the deal, the 600-seat picnic area in left field is being designated the "Pepsi Pavilion." The deal also includes three, 15-second spots on Diamond Vision during each regular season game and PepsiCo's All Sport Body Quencher logo displayed on coolers, plastic bottles and cups in the Mets dugout and bullpen. PepsiCo also has pouring rights to the Cubs, Mariners, Indians, Royals, Devil Rays and Diamondbacks (Pepsi). PepsiCo takes over pouring rights from Coca-Cola and NEWSDAY's Steve Zipay puts the three-year deal at $2-5M per year (NEWSDAY, 3/1).