PEPSI POURS EXCLUSIVE SPONSORSHIP DEAL AT SHEA STADIUM

          PepsiCo has become the exclusive sponsor and pouring
     rights provider at Shea Stadium.  PepsiCo will advertise its
     beverage products, including soft drinks, iced teas, sports
     drinks and juice drinks, in the stadium and throughout the
     concourse areas.  As part of the deal, the 600-seat picnic
     area in left field is being designated the "Pepsi Pavilion." 
     The deal also includes three, 15-second spots on Diamond
     Vision during each regular season game and PepsiCo's All
     Sport Body Quencher logo displayed on coolers, plastic
     bottles and cups in the Mets dugout and bullpen.  PepsiCo
     also has pouring rights to the Cubs, Mariners, Indians,
     Royals, Devil Rays and Diamondbacks (Pepsi).  PepsiCo takes
     over pouring rights from Coca-Cola and NEWSDAY's Steve Zipay
     puts the three-year deal at $2-5M per year (NEWSDAY, 3/1).