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NASCAR CAFE PULLING INTO THE LAS VEGAS STRIP IN EARLY '99
Published March 2, 1998
NASCAR and Las Vegas' Sahara Hotel and Casino have agreed to develop a NASCAR Cafe family entertainment complex within the existing Sahara Casino. The complex will carry the NASCAR Cafe banner and will include a 400-seat upstairs dining area, as well as a dual track ride where guests race in simulated NASCAR Winston Cup race cars on a roller coaster type track through the Cafe. In addition, an existing 35,000-square-foot venue called SpeedWorld will be converted to the NASCAR Cafe theme, featuring virtual reality racing simulators and two 3-D motion simulator theatres. The Las Vegas NASCAR Cafe, scheduled to open in early '99, will be the chain's fourth outlet, joining locations in Myrtle Beach, Nashville and Orlando (NASCAR). VIVA LAS VEGAS: NASCAR made its Las Vegas debut with the Las Vegas 400, but it "won't go down as the kind of exciting show NASCAR or the city is famous for providing," according to Holly Cain of the DALLAS MORNING NEWS. Although many of the capacity crowd of 107,000 "remained seated" during the race and "some fans even left before" it ended, "most" of the crowd "appeared to enjoy its experience." Traffic delays "made for lots of late arrivals," but the Speedway hired .38 Special to play a concert after the race to "alleviate some of the post-race congestion" (Holly Cain, DALLAS MORNING NEWS, 3/2).