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  • NASCAR CAFE PULLING INTO THE LAS VEGAS STRIP IN EARLY '99

              NASCAR and Las Vegas' Sahara Hotel and Casino have
         agreed to develop a NASCAR Cafe family entertainment complex
         within the existing Sahara Casino.  The complex will carry
         the NASCAR Cafe banner and will include a 400-seat upstairs
         dining area, as well as a dual track ride where guests race
         in simulated NASCAR Winston Cup race cars on a roller
         coaster type track through the Cafe.  In addition, an
         existing 35,000-square-foot venue called SpeedWorld will be
         converted to the NASCAR Cafe theme, featuring virtual
         reality racing simulators and two 3-D motion simulator
         theatres.  The Las Vegas NASCAR Cafe, scheduled to open in
         early '99, will be the chain's fourth outlet, joining
         locations in Myrtle Beach, Nashville and Orlando (NASCAR).
              VIVA LAS VEGAS: NASCAR made its Las Vegas debut with
         the Las Vegas 400, but it "won't go down as the kind of
         exciting show NASCAR or the city is famous for providing,"
         according to Holly Cain of the DALLAS MORNING NEWS. 
         Although many of the capacity crowd of 107,000 "remained
         seated" during the race and "some fans even left before" it
         ended, "most" of the crowd "appeared to enjoy its
         experience."  Traffic delays "made for lots of late
         arrivals," but the Speedway hired .38 Special to play a
         concert after the race to "alleviate some of the post-race
         congestion" (Holly Cain, DALLAS MORNING NEWS, 3/2). 
    
    

    Print | Tags: Events and Attractions, NASCAR, R J Reynolds
  • PHILADELPHIA STORY: ADVANTA CHAMPIONSHIPS STRUGGLES AT GATE

              Total attendance for the Advanta Championships men's
         tennis tournament at Philadelphia's CoreStates Center was
         30,420, "down almost 9,000 from last year," according to
         Bill Fleischman of the PHILADELPHIA DAILY NEWS.  IMG is in
         its second year as owner and operator of the event. 
         CoreStates "was about three-quarters full" for yesterday's
         final in which Pete Sampras defeated Thomas Enqvist. 
         Sampras said after the match: "The (tournament) seems to
         have lost its luster.  The crowds were very sparse, to say
         the least."  Fleischman writes that while Sampras "was the
         only marquee" player at the event, "what's alarming to IMG
         and Advanta is, even people who had tickets from sponsors
         for the seats closest to the court didn't show up."  IMG's
         Barbara Perry, the tournament's Exec Dir, said a decision
         would be made on the event's future "within a month" (DAILY
         NEWS, 3/2).  More Sampras: "Six, seven years ago [the event]
         was packed, but it seems like each year it's gotten worse. 
         If people aren't going to come out and support it, I'm sure
         there's another city that will" (PHILA. INQUIRER, 3/2).
              ONE TOURNAMENT TOWN? Philadelphia "is the only U.S.
         city other than New York that hosts both men's and women's
         tournaments."  IMG's Perry: "Maybe it's reached a point
         where cities can't support both.  When we bought this event
         last year, we knew it would be tough, but we want to try to
         make it work" (Ray Parrillo, PHILADELPHIA INQUIRER, 2/28).
    
    

    Print | Tags: Events and Attractions, IMG
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