SBD/19/Sports Industrialists

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              CHIP CAMPBELL has officially joined IMG as VP/Corporate
         Representation.  Campbell was most recently Managing Partner
         of Int'l Sports & Entertainment Services/Clarion (IMG).
         ...Fox Sports Americas (FSA) named DERMOT MCQUARRIE VP/
         Production & Exec Producer, and RAUL DE QUESADA Dir/
         Marketing, PR, Promotions & Creative Services (FSA).
         ...Tommy Armour Golf VP/Marketing JOHN KRZYNOWEK is leaving
         the company. No replacement has been named (GOLFWEEK, 3/14).
         CINDY DAVIS was named President & CEO of Arnold Palmer Golf
         Co.  Davis was Exec VP/GM (USA TODAY, 3/19)....The Phillies
         named Acting GM ED WADE as VP & GM.  Wade signed a two-year
         deal through 2000 (PHILADELPHIA INQUIRER, 3/19).

    Print | Tags: IMG, Philadelphia Phillies, People and Pop Culture

              Bucks F RAY ALLEN on the "NBA on TBS" last night served
         as a studio analyst and talked about his role in SPIKE LEE's
         upcoming film, "He Got Game."  Allen, on the film: "Knowing
         that DENZEL [WASHINGTON] was part of it and Spike was a part
         of it, I said to myself that the movie wouldn't be a flop,
         it couldn't be a flop -- even if I acted terribly" (TBS,
         3/18).  On "Inside the NBA," TBS's Reggie Theus interviewed
         Lakers F RICK FOX in a feature titled "Rick Fox Goes To
         Hollywood."  The piece showed clips of Fox in "He Got Game"
         and HBO's "Oz."  Fox, on acting: "I just thought it was a
         whole art form, it was a way of entertaining people
         differently than what I do now" (TBS, 3/18)....Wizards C
         GHEORGHE MURESAN, who appears in Billy Crystal's upcoming
         film, "My Giant," appeared on the "Late Show."  Muresan,
         asked if he found acting difficult: "I don't have any idea
         about acting" (CBS, 3/18)....MICHAEL JORDAN's new
         restaurant, "one sixtyblue," opens tonight in Chicago
         (CHICAGO SUN-TIMES, 3/19)....Sports & Sponsorship  Founder
         SCOTT BECHER is profiled in AD AGE's "On a Roll" section. 
         Becher's "tip" for clients: "National collegiate
         sponsorships remain a relatively uncluttered, cost-effective
         marketing platform" (AD AGE, 3/16 issue).

    Print | Tags: CBS, HBO, Los Angeles Lakers, Milwaukee Bucks, NBA, People and Pop Culture, Turner Sports, Viacom

              Coca-Cola Chief Marketing Officer SERGIO ZYMAN is
         "expected to quit his job shortly," according to Deogun &
         Beatty of the WALL STREET JOURNAL.  The "sometimes abrasive"
         Zyman has been Coca-Cola CMO since '93, and has been
         "rumored to be considering" a job at Microsoft or Nike. 
         However, "some people who know him" say they think he may
         opt to "set up shop as a consultant, continuing to counsel
         Coke."  Zyman's departure "signals a new approach" to
         marketing by Coca-Cola's new CEO DOUGLAS IVESTER, who is
         seeking to "bring consistency and stability to Coke's global
         marketing."  Ivester is "expected to name" CHARLES FRENETTE,
         who currently heads the company's Southern Africa division, 
         to replace Zyman.  Deogun & Beatty write that Frenette is
         "likely to concentrate on beefing up" Coca-Cola's marketing
         "at the ground level" (WALL STREET JOURNAL, 3/19).

    Print | Tags: Coca-Cola, Microsoft, Nike, People and Pop Culture
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