Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/19/Sports IndustrialistsPrint All
CHIP CAMPBELL has officially joined IMG as VP/Corporate Representation. Campbell was most recently Managing Partner of Int'l Sports & Entertainment Services/Clarion (IMG). ...Fox Sports Americas (FSA) named DERMOT MCQUARRIE VP/ Production & Exec Producer, and RAUL DE QUESADA Dir/ Marketing, PR, Promotions & Creative Services (FSA). ...Tommy Armour Golf VP/Marketing JOHN KRZYNOWEK is leaving the company. No replacement has been named (GOLFWEEK, 3/14). CINDY DAVIS was named President & CEO of Arnold Palmer Golf Co. Davis was Exec VP/GM (USA TODAY, 3/19)....The Phillies named Acting GM ED WADE as VP & GM. Wade signed a two-year deal through 2000 (PHILADELPHIA INQUIRER, 3/19).
Bucks F RAY ALLEN on the "NBA on TBS" last night served as a studio analyst and talked about his role in SPIKE LEE's upcoming film, "He Got Game." Allen, on the film: "Knowing that DENZEL [WASHINGTON] was part of it and Spike was a part of it, I said to myself that the movie wouldn't be a flop, it couldn't be a flop -- even if I acted terribly" (TBS, 3/18). On "Inside the NBA," TBS's Reggie Theus interviewed Lakers F RICK FOX in a feature titled "Rick Fox Goes To Hollywood." The piece showed clips of Fox in "He Got Game" and HBO's "Oz." Fox, on acting: "I just thought it was a whole art form, it was a way of entertaining people differently than what I do now" (TBS, 3/18)....Wizards C GHEORGHE MURESAN, who appears in Billy Crystal's upcoming film, "My Giant," appeared on the "Late Show." Muresan, asked if he found acting difficult: "I don't have any idea about acting" (CBS, 3/18)....MICHAEL JORDAN's new restaurant, "one sixtyblue," opens tonight in Chicago (CHICAGO SUN-TIMES, 3/19)....Sports & Sponsorship Founder SCOTT BECHER is profiled in AD AGE's "On a Roll" section. Becher's "tip" for clients: "National collegiate sponsorships remain a relatively uncluttered, cost-effective marketing platform" (AD AGE, 3/16 issue).
Coca-Cola Chief Marketing Officer SERGIO ZYMAN is "expected to quit his job shortly," according to Deogun & Beatty of the WALL STREET JOURNAL. The "sometimes abrasive" Zyman has been Coca-Cola CMO since '93, and has been "rumored to be considering" a job at Microsoft or Nike. However, "some people who know him" say they think he may opt to "set up shop as a consultant, continuing to counsel Coke." Zyman's departure "signals a new approach" to marketing by Coca-Cola's new CEO DOUGLAS IVESTER, who is seeking to "bring consistency and stability to Coke's global marketing." Ivester is "expected to name" CHARLES FRENETTE, who currently heads the company's Southern Africa division, to replace Zyman. Deogun & Beatty write that Frenette is "likely to concentrate on beefing up" Coca-Cola's marketing "at the ground level" (WALL STREET JOURNAL, 3/19).