Kauffman Confirms MWR Will Cease Operations A-B Taps Busch As Lead NASCAR Brand MWR Possesses Hot Free Agent Sponsors Darlington Bullish On Labor Day Return Nature's Bakery Deal Example Of Danica's Pull MWR Won't Field Full-Time NASCAR Entry In '16 Dr Pepper Launches CFP-Based Ad Campaign Nature's Bakery To Sponsor Danica's Car Dr Pepper Gets Stake In BodyArmor Michigan Int'l Speedway Extends Pit Road Wall
SBD/19/Sponsorships Advertising Marketing
WASHINGTON-ERVING MOTORSPORTS STILL LOOKING FOR TOP SPONSOR
Published March 19, 1998
Julius Erving and Joe Washington, founder of Washington-Erving Motorsports, are "finding life at the racetrack a little more difficult than anticipated," according to Erik Arneson of USA TODAY. While their Grand National team is "up and running," the formation of a NASCAR Winston Cup team "has been indefinitely stalled." Washington-Erving has yet to secure a sponsor and its driver, Rich Bickle, has been "vocal" in his disillusionment with the organization. Bickle: "They said they had $6 million and were ready to go racing. Truth was, they didn't have anything." Washington-Erving President Kathy Thompson: "We still have companies interested; I think maybe we can set something up for about five races to get things rolling this season. We still hope to be ready for a full schedule in 1999." Arneson reported that Washington-Erving's Grand National sponsor, Dr Pepper, "says it is happy with its relationship with Washington-Erving" (USA TODAY, 3/18). NOTES: In Atlanta, Tom McCollister reports that Darrell Waltrip will sell his race team after Sunday's race at Darlington Motor Speedway. Waltrip: "I've spent $1 million out of my own pocket so far this season, and I can't keep doing that" (ATLANTA CONSTITUTION, 3/19)....Ralph Sanchez sold his remaining 10% stake in the Miami-Dade Homestead Motorsports Complex to MI-based Penske Motorsports and FL- based Int'l Speedway Corp. The two companies bought 80% of the track last year (SPEEDNET, 3/18)....In Hartford, Lori Riley profiles World Sports Enterprises President Patti Wheeler, whose company handles TV production of racing events. Many women are now getting involved in motorsports, "mostly behind the scenes in marketing and promotions, television and within NASCAR" (HARTFORD COURANT, 3/19).