SBD/19/Sponsorships Advertising Marketing

WASHINGTON-ERVING MOTORSPORTS STILL LOOKING FOR TOP SPONSOR

          Julius Erving and Joe Washington, founder of
     Washington-Erving Motorsports, are "finding life at the
     racetrack a little more difficult than anticipated,"
     according to Erik Arneson of USA TODAY.  While their Grand
     National team is "up and running," the formation of a NASCAR
     Winston Cup team "has been indefinitely stalled."
     Washington-Erving has yet to secure a sponsor and its
     driver, Rich Bickle, has been "vocal" in his disillusionment
     with the organization.  Bickle: "They said they had $6
     million and were ready to go racing.  Truth was, they didn't
     have anything."  Washington-Erving President Kathy Thompson:
     "We still have companies interested; I think maybe we can
     set something up for about five races to get things rolling
     this season.  We still hope to be ready for a full schedule
     in 1999."  Arneson reported that Washington-Erving's Grand
     National sponsor, Dr Pepper, "says it is happy with its
     relationship with Washington-Erving" (USA TODAY, 3/18).
          NOTES: In Atlanta, Tom McCollister reports that Darrell
     Waltrip will sell his race team after Sunday's race at
     Darlington Motor Speedway.  Waltrip: "I've spent $1 million
     out of my own pocket so far this season, and I can't keep
     doing that" (ATLANTA CONSTITUTION, 3/19)....Ralph Sanchez
     sold his remaining 10% stake in the Miami-Dade Homestead
     Motorsports Complex to MI-based Penske Motorsports and FL-
     based Int'l Speedway Corp.  The two companies bought 80% of
     the track last year (SPEEDNET, 3/18)....In Hartford, Lori
     Riley profiles World Sports Enterprises President Patti
     Wheeler, whose company handles TV production of racing
     events.  Many women are now getting involved in motorsports,
     "mostly behind the scenes in marketing and promotions,
     television and within NASCAR" (HARTFORD COURANT, 3/19).  

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