ESPN's Jed Drake Talks World Cup Prep Winston News Bumps Ferrell Off "SportsCenter" App Review: ESPN SportsCenter For iPhone LPGA's Whan Interested In Season-Long Competition NSCS Ratings Flat For '13, Viewership Up Some Golf May Be Nearing World Tour ESPN Ombudsman Looks At Sourcing Dispute ESPN Launches SportsCenter App Finchem Open To Global PGA Championship Mike Whan Bullish On '14 LPGA Season
SBD/19/Sponsorships Advertising Marketing
BUICK RE-UPS SPONSORSHIP OF PGA TOUR STOP; LPGA DEBUTS ADS
Published March 19, 1998
Buick Motor Division announced that it will retain sponsorship of the Buick Invitational PGA Tour tournament through 2002. Buick assumed title sponsorship of the event, played at Torrey Pines in La Jolla, CA, in '92 (Buick). HEY, THEY CAN PLAY: The LPGA will launch its first agency-created ad campaign, which will begin airing today during ESPN's coverage of the Standard Register Ping tournament. TV and print ads, from Dallas-based DDB Needham, will use the tag, "Hey, we can play" (WALL STREET JOURNAL, 3/19)....In GOLFWEEK, Lynn Henning reports that consumer response to Spalding's new System C and System T Top-Flite golf balls -- marketed around Callaway and Taylor Made metalwoods, respectively -- "has been much heavier than Top-Flite had imagined." Spalding Sports' Kevin Martin said its '98 System sales projection "was reached within three days of the ball's release, and that orders then doubled during the ensuing three weeks" (GOLFWEEK, 3/14 issue).