SBD/19/Sponsorships Advertising Marketing

BUICK RE-UPS SPONSORSHIP OF PGA TOUR STOP; LPGA DEBUTS ADS

          Buick Motor Division announced that it will retain
     sponsorship of the Buick Invitational PGA Tour tournament
     through 2002.  Buick assumed title sponsorship of the event,
     played at Torrey Pines in La Jolla, CA, in '92 (Buick).
          HEY, THEY CAN PLAY: The LPGA will launch its first
     agency-created ad campaign, which will begin airing today
     during ESPN's coverage of the Standard Register Ping
     tournament.  TV and print ads, from Dallas-based DDB
     Needham, will use the tag, "Hey, we can play" (WALL STREET
     JOURNAL, 3/19)....In GOLFWEEK, Lynn Henning reports that
     consumer response to Spalding's new System C and System T
     Top-Flite golf balls -- marketed around Callaway and Taylor
     Made metalwoods, respectively -- "has been much heavier than
     Top-Flite had imagined."  Spalding Sports' Kevin Martin said
     its '98 System sales projection "was reached within three
     days of the ball's release, and that orders then doubled
     during the ensuing three weeks" (GOLFWEEK, 3/14 issue). 

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