SBD/18/Sports Media

MEDIA NOTES

          TV: ESPN Star Sports has signed an agreement with the
     Augusta National Country Club to broadcast the '98 Masters
     Tournament in Asia.  The deal gives ESPN Star Sports
     exclusive cable and satellite rights across the region for
     the tournament (AD AGE DAILY, 3/18)....Kobe Bryant will make
     his "acting debut" on an episode of UPN's "Moesha," airing
     later this month.  Bryant plays a high school basketball
     star "who's worried about taking his SAT" (Phil Rosenthal,
     CHICAGO SUN-TIMES, 3/18)....In Houston, a news conference
     has been scheduled for this afternoon, "apparently to
     announce" that KNWS-51 has acquired the rights to broadcast
     66 Astros road games this season (HOUSTON CHRONICLE, 3/18).
          PUBLISHING: In N.Y., Michael Shain reports that Mike
     Tyson is "quietly looking for a publisher for his tell-all
     biography," and is seeking a "big-money" deal.  One editor:
     "[T]hey made it pretty clear that they're looking for seven
     figures" (N.Y. POST, 3/18). ...Ballantine Publishing
     released John Feinstein's new book, "The First Coming --
     Tiger Woods: Master or Martyr?"  The book explores Woods'
     first year on the PGA Tour (THE DAILY).
          WEB NOTES: NHL Interactive CyberEnterprises (ICE), a
     joint venture between the NHL and IBM, launched
     nhl4kids.com, a new Web site designed and created for kids. 
     The site combines interactive and educational games with
     hockey features, contests and giveaways and access to the
     nhl.com store (NHL ICE)...CBS Cable's country.com generated
     2.3 million hits on February 22 for its coverage of the
     Goodwrench Service Plus 400 Winston Cup race (CABLE WORLD,
     3/9 issue)....echl.com has launched the Bud Ice/Kelly Cup
     Challenge.  The contest, which allows fans to win prizes for
     choosing the winner of the ECHL championship, will run
     through the second game of the Kelly Cup finals (ECHL).     

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