NASCAR Thinks Mobile With Website Redesign Blackhawks Ratings Down Despite Team's Success Media Notes Islanders Fire Coach Jack Capuano Packers-Cowboys Sets Divisional Game Record Bisciotti: Fewer Ad Breaks Could Help Ratings CareerBuilder Challenge Eyes Casual Golf Fans ESPN OK With Schefter's Role With New League MLB, Mitú Partnering For Latino Digital Content Social Company SM2 Training College Athletes
Published March 18, 1998
TV: ESPN Star Sports has signed an agreement with the Augusta National Country Club to broadcast the '98 Masters Tournament in Asia. The deal gives ESPN Star Sports exclusive cable and satellite rights across the region for the tournament (AD AGE DAILY, 3/18)....Kobe Bryant will make his "acting debut" on an episode of UPN's "Moesha," airing later this month. Bryant plays a high school basketball star "who's worried about taking his SAT" (Phil Rosenthal, CHICAGO SUN-TIMES, 3/18)....In Houston, a news conference has been scheduled for this afternoon, "apparently to announce" that KNWS-51 has acquired the rights to broadcast 66 Astros road games this season (HOUSTON CHRONICLE, 3/18). PUBLISHING: In N.Y., Michael Shain reports that Mike Tyson is "quietly looking for a publisher for his tell-all biography," and is seeking a "big-money" deal. One editor: "[T]hey made it pretty clear that they're looking for seven figures" (N.Y. POST, 3/18). ...Ballantine Publishing released John Feinstein's new book, "The First Coming -- Tiger Woods: Master or Martyr?" The book explores Woods' first year on the PGA Tour (THE DAILY). WEB NOTES: NHL Interactive CyberEnterprises (ICE), a joint venture between the NHL and IBM, launched nhl4kids.com, a new Web site designed and created for kids. The site combines interactive and educational games with hockey features, contests and giveaways and access to the nhl.com store (NHL ICE)...CBS Cable's country.com generated 2.3 million hits on February 22 for its coverage of the Goodwrench Service Plus 400 Winston Cup race (CABLE WORLD, 3/9 issue)....echl.com has launched the Bud Ice/Kelly Cup Challenge. The contest, which allows fans to win prizes for choosing the winner of the ECHL championship, will run through the second game of the Kelly Cup finals (ECHL).