SBD/18/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          AUTO RACING: The NASCAR collectibles market was
     examined by Marc Benjamin in the BAKERSFIELD CALIFORNIAN. 
     Popular items include die-cast metal cars, mini helmets, T-
     shirts and caps.  Larry Collins, VP of Mesa Marin Raceway:
     "Race teams make more money from souvenir sales than from
     prize money [or] sponsorships" (CALIFORNIAN, 3/17).   
     ...Action Performance Cos. Inc., which designs, markets and
     distributes licensed motorsports merchandise, announced
     plans to settle two pending lawsuits.  The company will take
     a one-time charge of approximately $900,000, or about $0.03
     per share (Action Performance).
          FROM THE BREWERIES: Miller Brewing "is restaging one-
     time flagship beer" Miller High Life with new ads breaking
     in April.  The spots are created by OR-based Wieden &
     Kennedy, and will air on MLB broadcasts, the NBA Finals and
     on primetime TV.  An under-the-cap summer promo from MO-
     based Zipatoni will offer consumers a chance to visit four
     famous ballparks via a match-and-win tie-in to Fox baseball
     (BRANDWEEK, 3/16 issue)....Rheingold beer, an original
     sponsor of the Mets, will use Mets old-timers Ed Kranepool
     and Tommy Agee as pitchmen for the relaunch of the brand. 
     Also "in the works" is a million-dollar pitch promo at Shea
     Stadium in August, which "may include a celebrated Met
     pitcher as spokesman" (Terry Lefton, BRANDWEEK, 3/16).
          NOTES: VT-based Burton Snowboards is using a Lotus
     Domino Internet application that allows Burton and their
     design team, JDK, to post designs, images and additional
     product information where riders anywhere in the world can
     view them and provide feedback in real-time (Burton)....
     National Car Rental has inked with Fox to be the presenting
     sponsor of next month's Santa Anita Derby.  National will
     have "category-exclusivity and five 30 second spots" for the
     April 4 event (MEDIAWEEK, 3/16)....Since the end of his
     holdout, sales of Red Wings F Sergei Fedorov's merchandise
     "have dropped off at Metro Detroit sporting goods shops"
     (DETROIT NEWS, 3/17)....ASICS Corp. announced a two-year
     Platinum Sponsorship of the Idaho Women's Fitness
     Celebration 5K, September 19 in Boise, ID (ASICS).     

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