SBD/18/Sponsorships Advertising Marketing

I DON'T WANT TO GROW UP -- I WANT TO GO THE ALL-STAR GAME

          MLB and Toys "R" Us have partnered in a national
     promotion sponsored by Pepsi Cola.  The sweepstakes, titled
     "Be Our Reporter," will run between March 15 and April 30
     and is open to kids ages 7-15.  With every purchase of a
     baseball glove, bat or batting glove at Toys "R" Us,
     consumers will receive a free baseball cap in a Pepsi can
     bank.  Kids "R" Us will offer the free bank with the
     purchase of any licensed MLB product.  The Grand Prize for
     the promo is a trip for four to Coors Field for the '98 MLB
     All-Star Game and $1,000 in spending money.  The winner will
     also have a chance to meet and interview players.  The
     interview will be edited into an episode of "This Week in
     Baseball."  Participating MLB licensees include Wilson
     Sporting Goods, Franklin Sports and Louisville Slugger. 
     Support will include Toys "R" Us circulars, print ads, on-
     air promo spots during "This Week in Baseball," feature
     space in Toys "R" Us stores and in-store handouts (MLB).

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Related Topics:

MLB, PepsiCo, Wilson Sporting Goods

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