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SBD/18/Sponsorships Advertising Marketing
I DON'T WANT TO GROW UP -- I WANT TO GO THE ALL-STAR GAME
Published March 18, 1998
MLB and Toys "R" Us have partnered in a national promotion sponsored by Pepsi Cola. The sweepstakes, titled "Be Our Reporter," will run between March 15 and April 30 and is open to kids ages 7-15. With every purchase of a baseball glove, bat or batting glove at Toys "R" Us, consumers will receive a free baseball cap in a Pepsi can bank. Kids "R" Us will offer the free bank with the purchase of any licensed MLB product. The Grand Prize for the promo is a trip for four to Coors Field for the '98 MLB All-Star Game and $1,000 in spending money. The winner will also have a chance to meet and interview players. The interview will be edited into an episode of "This Week in Baseball." Participating MLB licensees include Wilson Sporting Goods, Franklin Sports and Louisville Slugger. Support will include Toys "R" Us circulars, print ads, on- air promo spots during "This Week in Baseball," feature space in Toys "R" Us stores and in-store handouts (MLB).