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A RUN TO THE SWEET 16 CAN MEAN BIG BUSINESS FOR RETAILERS
Published March 18, 1998
Valparaiso Univ., heading to this weekend's NCAA men's Sweet 16, "has locals going bananas," according to George Lazarus of the CHICAGO TRIBUNE. On Monday, the school's Book Center had "sold or received orders for more than $21,000 in merchandise, ranging from T-shirts to car flags. That is ten times as much as the store does on a "normal day." Elegan Sportswear, Inc., a Valparaiso wholesaler of embroidered merchandise and screen printing, "expects to sell an additional 2,000 T-shirts beyond those that were shipped to retailers Monday" (CHICAGO TRIBUNE, 3/18). HUSKY FEVER: The Univ. of WA's NCAA Tournament run "has spurred brisk sales of UW hoops paraphernalia." Shawna Gibson, Manager of the DawgHouse, a University District sporting goods store, said that sales "picked up" following the Huskies' first win, but after the second win, "people have been asking about Sweet 16 T's" (SEATTLE TIMES, 3/17). NEW PROMO: For the first time ever, a retail promotion geared to drive sales of NCAA Women's Final Four merchandise has been launched. Ocean Spray is the presenter of the promo, and Goody's Family Clothing is the host retailer at 45 of its TN store locations. Each store will display Women's Final Four merchandise throughout March. Shoppers at the participating stores can enter a contest, with the Grand Prize winner receiving an all-expense paid trip for two to the Women's Final Four in Kansas City (NCAA).