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TWINS SEASON-TICKET SALES DROP, PROJECT LOW TOTAL TIX SALES
Published March 18, 1998
The Twins have sold about 5,400 season tickets, "down from 8,800 last season," according to Jay Weiner of the Minneapolis STAR TRIBUNE. About 25,000 tickets have been sold for Opening Night, and the team has budgeted for 1.2 million tickets to be sold this season, "which would be the lowest sales in a non-strike" year since '83. The Twins sold 1.4 million tickets last year. However, despite coming off a last-place finish and "facing perhaps its final season in a stadium its owners say is inadequate," the team's corporate sponsors and signage buyers "have, generally, stayed on board." Twins Dir of Corporate Marketing Laura Day said that she "already" has met about 93% of her sales goals, heading toward more than $3M in corporate sales. This year, there are 24 giveaway nights planned and seven season-long promotions (Minneapolis STAR TRIBUNE, 3/18). WHITE SOX: The White Sox are bringing back Dog Day Afternoon and Elvis Night this season, while adding fan- friendly concourse attractions at Comiskey Park. Senior VP/Marketing Rob Gallas: "The fans love 'Dogs' so much, and it's easy to do. There will be new ones that we're not quite ready to announce" (CHICAGO SUN-TIMES, 3/18).