SBD/18/Franchises

TWINS SEASON-TICKET SALES DROP, PROJECT LOW TOTAL TIX SALES

          The Twins have sold about 5,400 season tickets, "down
     from 8,800 last season," according to Jay Weiner of the
     Minneapolis STAR TRIBUNE.  About 25,000 tickets have been
     sold for Opening Night, and the team has budgeted for 1.2
     million tickets to be sold this season, "which would be the
     lowest sales in a non-strike" year since '83.  The Twins
     sold 1.4 million tickets last year.  However, despite coming
     off a last-place finish and "facing perhaps its final season
     in a stadium its owners say is inadequate," the team's
     corporate sponsors and signage buyers "have, generally,
     stayed on board."  Twins Dir of Corporate Marketing Laura
     Day said that she "already" has met about 93% of her sales
     goals, heading toward more than $3M in corporate sales. 
     This year, there are 24 giveaway nights planned and seven
     season-long promotions (Minneapolis STAR TRIBUNE, 3/18).
          WHITE SOX: The White Sox are bringing back Dog Day
     Afternoon and Elvis Night this season, while adding fan-
     friendly concourse attractions at Comiskey Park.  Senior
     VP/Marketing Rob Gallas: "The fans love 'Dogs' so much, and
     it's easy to do.  There will be new ones that we're not
     quite ready to announce" (CHICAGO SUN-TIMES, 3/18).
          
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