SBD/18/Events Attractions

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  • EVENT & ATTRACTION NOTES

              The PGA Tour Honda Classic "is raising its purse" a
         record $800,000 to $2.6M next year.  The Tour "is kicking
         $300,000 into every tournament's purse next year" as a
         result of its new TV deal, which "is expected to generate
         revenues of close to" $400M from '99 through 2002 (SUN-
         SENTINEL, 3/17)....The Boise Convention and Visitors bureau
         estimated that last weekend's NCAA men's Tournament West
         Regional had a direct economic impact of $3.5M on the region
         (OREGONIAN, 3/17)....Charles Pasarell, Dir of the State Farm
         Evert Cup and the Newsweek Champions Cup tennis events held
         at Indian Wells, CA, said the event has "outgrown its
         present facility" and "requires a new, multi-court complex
         with a stadium that accommodates 16,000 or so."  Pasarell
         said, "We'd like to stay where we are, but we've had
         conversations with other places, too - Las Vegas,
         Scottsdale, Rio (Brazil) (WALL STREET JOURNAL, 3/17).
    
    

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