Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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The PGA Tour Honda Classic "is raising its purse" a record $800,000 to $2.6M next year. The Tour "is kicking $300,000 into every tournament's purse next year" as a result of its new TV deal, which "is expected to generate revenues of close to" $400M from '99 through 2002 (SUN- SENTINEL, 3/17)....The Boise Convention and Visitors bureau estimated that last weekend's NCAA men's Tournament West Regional had a direct economic impact of $3.5M on the region (OREGONIAN, 3/17)....Charles Pasarell, Dir of the State Farm Evert Cup and the Newsweek Champions Cup tennis events held at Indian Wells, CA, said the event has "outgrown its present facility" and "requires a new, multi-court complex with a stadium that accommodates 16,000 or so." Pasarell said, "We'd like to stay where we are, but we've had conversations with other places, too - Las Vegas, Scottsdale, Rio (Brazil) (WALL STREET JOURNAL, 3/17).