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Sponsorship in Auto Racing Conference -- May 12 & 13, Charlotte Motor Speedway. Strategic Research Institute offers its second conference for sponsors, team owners and industry executives to learn how to capitalize on the boom in motor sports. Topics include how to select the right sponsor opportunity for your brand, promotion strategies, exposure, retail integration, hospitality, managing budgets, working with drivers, teams and racetracks, and much more. Case studies include: MCI, Slim Jim, CART, Jarrett Enterprises, Philips Communications, EasyCare, Kool, Coca- Cola and others. Opportunities to network with senior executives involved in the business of auto racing. Fee $1,195. Call 800-599-4950 to request brochure and mention that you saw it in THE SPORTS BUSINESS DAILY.