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WORLD CUP '98 HAS WORLD WIDE WEB SITES PLANNING BIG THINGS

          This summer's World Cup in France "could stir up a
     frenzy of activity online," with CBS SportsLine, ESPN
     SportsZone, CNN/SI and Fox Sports Online (FSO) expecting to
     "score serious points with advertisers" during the event,
     according to Richard Tedesco of BROADCASTING & CABLE.
     SportsLine USA President Michael Levy "projects" a $1M
     return from his company's two World Cup sites, which are
     being operated in conjunction with the London Daily Mail. 
     One of the sites, Soccernet.com, offers content in six
     languages, and is already "drawing 500,000 page views
     daily."  FSO's site is a collaborative effort with The Times
     of London, and will use Microsoft's NetShow technology to
     track tournament action.  The FSO/Times Web site is co-
     sponsored by Puma.  Tedesco adds that CBS SportsLine and FSO
     "already have scored" with English-speaking soccer fans via
     their affiliations with well-known newspapers.  Tedesco:
     "Along with ESPN, they will have particularly strong
     positions in the US online market when the final matches
     begin" (Richard Tedesco, BROADCASTING & CABLE, 3/16 issue).
          NOTES: The Total College Sports Network (TCSN) last
     week recorded over 65 million page hits and 25.7 million
     page views to finalfour.net, the official site of the NCAA
     men's and women's basketball tournaments.  TCSN estimates
     that over 2.7 million users visited the site (THE DAILY)....
     Last Monday, the day after NCAA tourney pairings were
     announced, ESPN SportsZone recorded 1.1 million visitors,
     which "outscored its previous one-day record" of 882,757 set
     February 18.  The site became the "first Internet sports
     site to record 1 million visitors in a single day."  In
     addition, the site's Pizza Hut Tournament Challenge has
     drawn "nearly" 200,000 participants.  Last week's online
     chat with Dick Vitale drew 105,000 users (B&C, 3/16 issue).
     

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