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ESPN NEWS & NOTES: NETWORK GETS FIT WITH NEW BALLY DEAL

          ESPN and Bally Total Fitness (BTF) have entered into an
     advertising and marketing agreement in which BTF will become
     presenting sponsor of ESPN2's "Fitness Block," a six-hour
     programming block of fitness and exercise programs which
     airs every weekday morning.  BTF has the right to promote
     its exclusive association with ESPN2 in its centers
     throughout the U.S.  BTF and ESPN will also produce 25 hours
     of original programming and a significant schedule of
     commercial announcements as part of their one-year deal. 
     Programming will include BTF-sponsored events: U.S.
     Triathlon Series Championship, the Fitness America Pageant
     Series and the World Fitness Aerobic Championship and
     National Fitness Aerobic Championships (ESPN).  
          AND THE PITCH: ESPN will give a presentation to
     national advertisers before the upfront selling season, but
     ESPN Senior VP/Advertising Sales Jeffrey Mahl said, "It's
     not for program announcements," like other nets do.  Mahl:
     "It's more to showcase the brand.  The idea is to sell ESPN
     as a marketing platform."  The net will discuss all of its
     properties, including its domestic and int'l networks, ESPN
     Magazine, ESPN SportsZone, ESPN Radio and its "budding line"
     of retail stores and restaurants (HOLLYWOOD REPORTER, 3/17). 
     

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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