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COMINGS & GOINGS: FILA BREAKS WITH AGENCY; SPIKE'S NEW ERA

          Fila USA and NY-based agency Arnell Group Brand
     Consulting "have parted ways," according to a report in AD
     AGE, as "the shop resigned" the estimated $15M account. Fila
     VP/Marketing Howe Burch said it's undecided if a review will
     be held, or if agencies will be sought for project work (AD
     AGE, 3/16).  Burch "attributed the move in part to Arnell's
     recent selection as the creative agency for Tommy Hilfiger
     USA," an account estimated at $30M-40M (N.Y. TIMES, 3/17).
          ARE THERE ANY KNICKS HATS? New Era, MLB's exclusive on-
     field cap provider, "has turned to" Chicago-based Spike DDB
     to create a new campaign to break Opening Day.  Spike DDB
     "is in the final stages" of producing five spots that show
     "how various players break in caps."  New Era's tag, "Proud
     to Play," becomes "Proud to Play in a New Era."  MLB players
     in the spots include Scott Rolen, Todd Hundley, Todd Zeile
     and Eric Davis.  Also appearing are NFLers Tiki and Ronde
     Barber, golfer Curtis Strange and Spike Lee.  New Era, which
     produced its first-ever TV ads last year, is doubling its ad
     budget for '98 to $2.4M (Terry Lefton, BRANDWEEK, 3/16).
          

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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