Sponsorships Advertising Marketing

TIGER'S LATEST MESSAGE: BETTER EAT YOUR WHEATIES

3.16.1998

          A news conference was held this morning at The Official
     All-Star Cafe in Orlando announcing Tiger Woods as Wheaties'
     newest spokesperson.  Woods becomes the eighth athlete to be
     a permanent spokesperson for Wheaties.  Limited edition
     collector's packages will begin appearing in stores in mid-
     March.  TV spots with Woods will begin running March 30
     (General Mills).  AP's Ron Sirak wrote that one source said
     Woods will be paid for his endorsement through contributions
     by General Mills to the Tiger Woods Foundation (AP, 3/14).

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