Sponsorships Advertising Marketing

DISNEY SIGNS DEAL WITH TECO ENERGY FOR EVENT SPONSORSHIP

3.12.1998

          FL-based TECO Energy and Disney's Wide World of Sports
     have signed a new sports marketing partnership in which TECO
     and its select subsidiaries will become event sponsors at
     Disney's Wide World of Sports complex (TECO).  In Tampa, Tom
     Jackson writes that while no decision has been made on which
     event will be the first to bear TECO's name, Disney World
     Senior VP/Sports Sponsorships Phil Lengyel said that the
     events will "likely be 'grass roots' in nature, rather than
     professional."  But Lengyel "would not rule out" TECO's
     participation in the U.S. Men's Clay Court Championships at
     the Disney complex this April (TAMPA TRIBUNE, 3/12).

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