SBD/11/Sports Media


          Gillette has launched in conjunction
     with the company's sponsorship of the '98 World Cup.  The
     site, developed by Think New Ideas with Alta Vista and
     DoubleClick, will provide match results, team standings and
     other information.  Gillette banners are currently running
     on the Alta Vista search network (AD AGE DAILY, 3/11)....The
     NHL Blue Jackets' Web site has recorded nearly 560,000
     visits in its first month of operation.  While "more than
     half" the visitors are from Ohio, the site has logged hits
     from users in Russia, Japan, and the Czech Republic, among
     other countries (COLUMBUS DISPATCH, 3/10).

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Columbus Blue Jackets, NHL, Media

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