SBD/11/Sports Media

MEDIA NOTES

          NEW KID ON THE BLOCK: ESPN Magazine was profiled in the
     "In Focus" section of today's USA TODAY.  ESPN Magazine Exec
     Editor John Walsh: "We have the mandate to be the print
     version of ESPN.  How do we translate that sensibility to a
     magazine?  By being the alternative, being exciting and fun
     to look at" (USA TODAY, 3/11).  In Chicago, Tim Jones on the
     launch: "ESPN will begin to find out if it can transfer that
     television popularity to a magazine" (CHICAGO TRIBUNE,3/11).
          NOTES: USA TODAY's Rudy Martzke calls NBC's NBA analyst
     Isiah Thomas "a work in progress."  Thomas: "I don't mind
     the criticism, but give me a chance to show I can improve
     and do the job."  Martzke also reports that ESPN has renewed
     studio host Chris Fowler's contract "for about $500,000 a
     year" (USA TODAY, 3/11)....Sunshine Network and Orlando
     Predators Entertainment have reached a three-year marketing/
     promotional pact that grants the net exclusive telecast
     rights to AFL Predators games (Sunshine Network)....The NHL
     Panthers "received an angry reaction" when they "abruptly
     removed" hosts Joe Rose and Jeff DeForrest from coach Bryan
     Murray's weekly radio show on WQAM.  The team owns the show,
     and replaced the pair with play-by-play announcer Chris
     Moore and analyst Randy Moller, both team employees (MIAMI
     HERALD, 3/11)....The Marquee Group will produce ESPN2's
     coverage of the Swatch King of the Beach Invitational by
     P.S./StarGames volleyball tournament.  It will be aired as
     two one-hour shows in April (The Marquee Group).

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