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SBD/11/Sponsorships Advertising Marketing
THE ROOTS OF ROSS: SNOWBOARDER TO INK FIRST SPONSOR DEAL
Published March 11, 1998
Ross Rebagliati is expected to announce his first major sponsorship deal with Roots Canada this morning, according to Justin Kingsley of the CP. Roots spokesperson Raymond Perkins: "We're signing up Ross as a spokesperson -- we'll use posters and develop a line of Ross Rebagliati snowboard wear." Rebagliati's rep, IMG's Nathalie Cook, said five to six "non-equipment companies" are interested in Rebagliati, as are "three goggle and board companies" (CP, 3/11). THE GREAT ONE: In Toronto, Steve Buffery reports that Wayne Gretzky contacted IMG about representing Rebagliati. Nathalie Cook: "Literally, Wayne went straight to [his agent Michael Barnett] and said, 'You've got to talk to this kid.' And that's how we got him." Cook, on Rebagliati: "Kids think he's cool for two reasons -- he told the truth and he stuck up for his friends. And kids can smell somebody who's not being honest. His message to the kids is, 'You know you make decisions in life and those decisions have consequences and be aware of that'" (TORONTO SUN, 3/11).