Brian Urlacher's Marketability Stays Strong NFL Looking At Mid-May For Draft Westwood Calls For More European Events McNair Key In Houston Super Bowl Bid Goodell Confirms Date Change For NFL Draft Microsoft, NFL Unveil $400M Partnership Stadium Kept South Florida From Getting SB Super Bowls L, LI Go To Santa Clara, Houston NBA Kings Owners To Buy Arena Site Leiweke Seeks To Make Raptors Canada's Team
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SBD/11/Sponsorships Advertising Marketing
Published March 11, 1998
DEALS: Nintendo signed Kobe Bryant to an endorsement deal and rebranded its "NBA Courtside" to "Kobe Bryant's NBA Courtside" (BRANDWEEK, 3/9 issue)....Taylor Made Golf signed an endorsement deal with PGA European Tour player Thomas Bjorn, giving the company three of the top six players on the '98 money list: Ernie Els, Bjorn and Retief Goosen (GOLFWEEK, 3/7 issue)....World Champion Triathlete Michellie Jones has signed on to endorse MET-Rx Engineered Nutrition, which produces high protein, low fat nutritional drink mix and food bars (MET-Rx)....Soccer star Carla Overbeck selected Sue Rodin of NY-based Stars & Strategies as her exclusive marketing agent. Overbeck currently has a multi- year endorsement deal with Fila Sports, the company's only female soccer player (Stars & Strategies). NOTES: Hasbro will run TV spots this year touting separate Nerf products. One of the spots will support Hasbro's marketing alliance with the NFL (AD AGE, 3/9).... MA-based information storage company EMC will be the title sponsor of the Senior PGA Tour's Kaanapali Classic through 2000. Previously a presenting sponsor, EMC has a three-year option to continue its deal through 2003 (PGA Tour).