SBD/11/Sponsorships Advertising Marketing

BONDS MARKET: HE'S GOT NO ENDORSEMENTS, NOT EVEN FREE SHOES

          The MLB Giants' Barry Bonds was profiled by Bob
     Nightengale of USA TODAY BASEBALL WEEKLY.  Bonds spoke about
     his career, his relationship with the media and the fact
     that he has no endorsement deals.  Bonds: "Look, white
     America is only going to hand-pick so many black players to
     be a spokesman.  What can you say, I wasn't the chosen one." 
     On his bad-boy image: "I see guys doing stuff and saying
     stuff 10 times worse than me and they get away with
     everything.  Come on, dude, you think if I stayed in a
     separate hotel from the team like Cal Ripken nothing would
     be said?" (USA TODAY BASEBALL WEEKLY, 3/11 issue).
          NIKE SAYS FILA LATER: Bonds "may be the only player in
     all of baseball who doesn't get free shoes."  While not
     under contract, he had been getting shoes from Nike and
     certificates worth $2,000 in apparel.  But after wearing
     Filas in a series last September, Nike ended the free shoes
     and gift certificates.  Bonds: "Nike got so (teed) off. 
     They tell me, 'We don't need Barry Bonds.'  I've got to be
     the only three-time MVP who has got to buy his own shoes." 
     Nike Dir of Baseball Sports Marketing Bill Frishette said,
     "We made an offer to him four or five years ago, before
     [Ken] Griffey was even taken care of. ... [S]ix figures, and
     he turned us down.  His quote to me was: 'I've won more MVPs
     than Charles Barkley, so I should get paid more than
     Barkley.  It's not worth it to me.'  I told him it doesn't
     work that way" (USA TODAY BASEBALL WEEKLY, 3/11 issue).

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Related Topics:

Fila USA, Nike, San Francisco Giants

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