Casey Wasserman Talks LA 2024 Bid USA Basketball Will Stay In Colorado Springs A-B Launches Loyalty Program Around BuschBucks.com Olympic Business Partners Not Worried Over NHL Fehr: Olympic Dispute Could Cloud CBA Negotiations Bettman Doubles Down On NHL Not Going To Korea NHL Players Speak Out On Olympics LA 2024 Facebook Page Gets Surge In "Likes" NHL Will Not Participate In '18 PyeongChang Games LA 2024 Offers Marketing Experts For Bid
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PROUD TO BE YOUR BUD: A-B RENEWS OPUS PACT THROUGH 2004
Published March 11, 1998
Anheuser-Busch has renewed its Olympic sponsorship through the 2004 Games and Budweiser has been named the "official beer sponsor of the U.S. Olympic team" (OPUS). In Utah, Spangler & Riley Roche put the deal at "more than" $50M. A-B joins a list of sponsors that includes Blue Cross/Blue Shield, Delta, GM, Home Depot, NationsBank, Texaco, US WEST and York International (DESERET NEWS, 3/10).