SBD/11/Olympics

PROUD TO BE YOUR BUD: A-B RENEWS OPUS PACT THROUGH 2004

          Anheuser-Busch has renewed its Olympic sponsorship
     through the 2004 Games and Budweiser has been named the
     "official beer sponsor of the U.S. Olympic team" (OPUS).    
     In Utah, Spangler & Riley Roche put the deal at "more than"
     $50M.   A-B joins a list of sponsors that includes Blue
     Cross/Blue Shield, Delta, GM, Home Depot, NationsBank,
     Texaco, US WEST and York International (DESERET NEWS, 3/10). 
       
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