IOC Selecting '24, '28 Games Hosts Next Year? Busch Part Of A-B InBev's Super Bowl Lineup LA 2024 Betting On Historic Sponsorship Sales Lananna Named New USA Track & Field President Golf Expected To Stay In Olympics Through '24 Sources: NHL Makes Olympic Offer To Players LA 2024 Talks In Wake Of Trump Election LA 2024 To Address Trump's Election In Pitch Drone Racing League Signs Deal With Bud Light Trump Victory Raises Questions For LA 2024 Bid
PROUD TO BE YOUR BUD: A-B RENEWS OPUS PACT THROUGH 2004
Published March 11, 1998
Anheuser-Busch has renewed its Olympic sponsorship through the 2004 Games and Budweiser has been named the "official beer sponsor of the U.S. Olympic team" (OPUS). In Utah, Spangler & Riley Roche put the deal at "more than" $50M. A-B joins a list of sponsors that includes Blue Cross/Blue Shield, Delta, GM, Home Depot, NationsBank, Texaco, US WEST and York International (DESERET NEWS, 3/10).