USOC May Help Colleges Fund Olympic Sports Boston Bid Hinges On Proximity Of Venues Sprint, A-B Create Interactive Beer Tap Handles Boston Mayor Changes Tune On Olympics Bid Boston Bid To Use Computer Model To Make Case Could Oslo's Move Be Impetus For IOC Change? IOC Won't Reopen Bid Process For '22 Games IOC To Make Hosts Sign Non-Discrimination Clause USOC Pressing Forward With '24 Bid Could DC Olympic Stadium Be 'Skins New Home?
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PROUD TO BE YOUR BUD: A-B RENEWS OPUS PACT THROUGH 2004
Published March 11, 1998
Anheuser-Busch has renewed its Olympic sponsorship through the 2004 Games and Budweiser has been named the "official beer sponsor of the U.S. Olympic team" (OPUS). In Utah, Spangler & Riley Roche put the deal at "more than" $50M. A-B joins a list of sponsors that includes Blue Cross/Blue Shield, Delta, GM, Home Depot, NationsBank, Texaco, US WEST and York International (DESERET NEWS, 3/10).