Rio Increases Budget For '16 Olympics Phelps Coming Out Of Retirement Concerns Over Rio Olympics Prep Mounting USOC Hopes To Narrow '24 Bid List IOC's Bach Appoints New Commission Heads USA Luge Elects 11-Person BOD Details Emerge About Rio Games Golf Fields L.A. Increases Efforts For '24 Games Bid Report Shows Boston Could Feasibly Host Olympics A-B Pushing For Opening Day Nat'l Holiday
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PROUD TO BE YOUR BUD: A-B RENEWS OPUS PACT THROUGH 2004
Published March 11, 1998
Anheuser-Busch has renewed its Olympic sponsorship through the 2004 Games and Budweiser has been named the "official beer sponsor of the U.S. Olympic team" (OPUS). In Utah, Spangler & Riley Roche put the deal at "more than" $50M. A-B joins a list of sponsors that includes Blue Cross/Blue Shield, Delta, GM, Home Depot, NationsBank, Texaco, US WEST and York International (DESERET NEWS, 3/10).