Budweiser, NHLPA Ink Deal USOC To Create New U.S. Olympic Foundation Sources: USA Basketball HQs To Relocate Baseball, Softball Altering Olympic Bid IOC Candidate Brings Back Olympic Channel Idea Wrestling's Olympic Hopes Still Alive U.S. Speedskating BOD Enacts New Bylaws USOC Brings In Record Total Revenue In '12 WBSC, MLB Consider Condensed Olympic Schedule FILA Looks To MMA For Wrestling Changes
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SBD/11/Olympics
PROUD TO BE YOUR BUD: A-B RENEWS OPUS PACT THROUGH 2004
Published March 11, 1998
Anheuser-Busch has renewed its Olympic sponsorship
through the 2004 Games and Budweiser has been named the
"official beer sponsor of the U.S. Olympic team" (OPUS).
In Utah, Spangler & Riley Roche put the deal at "more than"
$50M. A-B joins a list of sponsors that includes Blue
Cross/Blue Shield, Delta, GM, Home Depot, NationsBank,
Texaco, US WEST and York International (DESERET NEWS, 3/10).
