Boston '24 Replaces Fish With Pagliuca USOC Member Says Boston Bid Not Certain A-B Selects WME-IMG For Experiential Marketing USOC Revenue Up For '14 Compared To '10 Adam Scott Indifferent On Golf In Olympics Mass. Gov. Growing Impatient With Boston '24 Boston 2024 Proposes Leadership Shake-Up USOC Denies Asking L.A. To Be Boston Bid Backup South Boston A Tough Sell For '24 Games? Poll Shows Generational Divide Over Boston Bid
Upcoming Conferences and Events
PROUD TO BE YOUR BUD: A-B RENEWS OPUS PACT THROUGH 2004
Published March 11, 1998
Anheuser-Busch has renewed its Olympic sponsorship through the 2004 Games and Budweiser has been named the "official beer sponsor of the U.S. Olympic team" (OPUS). In Utah, Spangler & Riley Roche put the deal at "more than" $50M. A-B joins a list of sponsors that includes Blue Cross/Blue Shield, Delta, GM, Home Depot, NationsBank, Texaco, US WEST and York International (DESERET NEWS, 3/10).