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GOTTA BE THE SHOES: WOMEN TOP BUYERS OF ATHLETIC FOOTWEAR
The Athletic Footwear Association charts a demographic breakdown of sales in the athletic footwear market. Numbers for are for the period from January to June of each year. Dollars in billions (Athletic Footwear Association):GROUP '94 '95 '96 '97 Men's $2.276$2.315$2.589$2.673Women's $2.441$2.711$2.921$3.043Juniors' $ .510$ .494$ .567$ .576Infants' $ .077$ .090$ .112$ .099Not Reported $ .086$ .077$ .094$ .118TOTAL $5.390$5.687$6.283$6.509




