SBD/10/The Back Of The Book

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  • GOTTA BE THE SHOES: WOMEN TOP BUYERS OF ATHLETIC FOOTWEAR

              The Athletic Footwear Association charts a demographic
         breakdown of sales in the athletic footwear market.  Numbers
         for are for the period from January to June of each year. 
         Dollars in billions (Athletic Footwear Association):
    
         
    GROUP '94 '95 '96 '97
    Men's
    $2.276
    $2.315
    $2.589
    $2.673
    Women's
    $2.441
    $2.711
    $2.921
    $3.043
    Juniors'
    $ .510
    $ .494
    $ .567
    $ .576
    Infants'
    $ .077
    $ .090
    $ .112
    $ .099
    Not Reported
    $ .086
    $ .077
    $ .094
    $ .118
    TOTAL
    $5.390
    $5.687
    $6.283
    $6.509

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