Poll: Majority Of Americans Still Watching NFL Bucs-Falcons Draws Lower Overnight Rating P&G Pulls Out Of NFL Initiative Goodell To Meet With Media Friday Afternoon Mayweather-Maidana II Does 925K PPV Buys NBC Has Sold 70-80% Of Super Bowl Ad Time 49ers-Backed Tech Startup Looks For New Business People & Personalities NHL Media Notes Final Ratings: WNBA Playoffs, "A Football Life"
Upcoming Conferences and Events
STUFF HAPPENS: RASHAD ADDS EXEC PRODUCING TO MULTIPLE DUTIES
Published March 10, 1998
Ahmad Rashad has extended his deal by four years to co- host "NBA Inside Stuff," and will add the additional title of Exec Producer. Rashad will also serve as Exec Producer for NBA Entertainment-produced specials. NBAE VP/ Programming & Broadcasting Gregg Winik will also serve as an Exec Producer for "Inside Stuff" and NBAE specials (NBAE). SIMILAR "STUFF" FOR NFL? BRANWEEK's Terry Lefton reports that some "shoulder" programming which the NFL is requiring of its TV partners under their recent deals "has come to light." During the season, ESPN2 will air "Football Tonight," a daily news/highlights show, and CBS is "working with the league" to develop a "year-round youth-oriented football show a la NBC's NBA Inside Stuff." Lefton: "Expect the league to package this kind of programming with its corporate sponsorship deals" (BRANDWEEK, 3/9 issue). F-1 NOTES: SpeedVision will offer live coverage of the 16 races in the '98 F-1 World Championship, which began last week with the Grand Prix of Australia. The 16 broadcasts, which will each consist of a half-hour preview show followed by two hours of live coverage, concludes with the Japanese Grand Prix on October 31 (SpeedVision). SpeedVision joins Fox Sports Net in taking over F-1 TV rights from ESPN, and on SPEEDNET, Bill Koenig writes that the deal "was so sudden" FSN "didn't even have announcers" at Saturday's Australian Grand Prix event, and used SpeedVision's audio feed. The Australian event had been on ESPN2's schedule "until last week even though the two sides [ESPN/F-1] hadn't wrapped a deal" for '98. ESPN spokesperson Dave Nagle: "We made an aggressive bid to retain the F-1 rights. We are very disappointed" (Bill Koenig, SPEEDNET, 3/10).