SBD/10/Sports Media

STUFF HAPPENS: RASHAD ADDS EXEC PRODUCING TO MULTIPLE DUTIES

          Ahmad Rashad has extended his deal by four years to co-
     host "NBA Inside Stuff," and will add the additional title
     of Exec Producer.  Rashad will also serve as Exec Producer
     for NBA Entertainment-produced specials.  NBAE VP/
     Programming & Broadcasting Gregg Winik will also serve as an
     Exec Producer for "Inside Stuff" and NBAE specials (NBAE).
          SIMILAR "STUFF" FOR NFL? BRANWEEK's Terry Lefton
     reports that some "shoulder" programming which the NFL is
     requiring of its TV partners under their recent deals "has
     come to light."  During the season, ESPN2 will air "Football
     Tonight," a daily news/highlights show, and CBS is "working
     with the league" to develop a "year-round youth-oriented
     football show a la NBC's NBA Inside Stuff."  Lefton: "Expect
     the league to package this kind of programming with its
     corporate sponsorship deals" (BRANDWEEK, 3/9 issue).
          F-1 NOTES: SpeedVision will offer live coverage of the
     16 races in the '98 F-1 World Championship, which began last
     week with the Grand Prix of Australia.  The 16 broadcasts,
     which will each consist of a half-hour preview show followed
     by two hours of live coverage, concludes with the Japanese
     Grand Prix on October 31 (SpeedVision).  SpeedVision joins
     Fox Sports Net in taking over F-1 TV rights from ESPN, and
     on SPEEDNET, Bill Koenig writes that the deal "was so
     sudden" FSN "didn't even have announcers" at Saturday's
     Australian Grand Prix event, and used SpeedVision's audio
     feed.  The Australian event had been on ESPN2's schedule
     "until last week even though the two sides [ESPN/F-1] hadn't
     wrapped a deal" for '98.  ESPN spokesperson Dave Nagle: "We
     made an aggressive bid to retain the F-1 rights.  We are
     very disappointed" (Bill Koenig, SPEEDNET, 3/10).

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