SBD/10/Sports Media

MEDIA NOTES

          SELECTION SHOW: CBS's NCAA men's tournament selection
     show on Sunday earned a 6.5 overnight rating, up 14% over
     last year's 5.7.  USA TODAY's Rudy Martzke attributes the
     ratings increase to the format change in which CBS "spaced
     out the announcement of each bracket," and host Greg Gumbel
     led a discussion of each "before moving on."  The fourth
     bracket "wasn't disclosed until 17 minutes into the show"
     (USA TODAY, 3/10).  In Denver, Todd Phiphers writes that
     CBS's new format "amounted to playing games with ESPN,"
     which ran a concurrent selection show but was "restricted
     from showing" brackets until they had been shown on CBS,
     which holds the announcement rights (DENVER POST, 3/10). 
     But on Long Island, Steve Zipay writes that CBS "could take
     some pointers from ESPN" regarding the telecast, and points
     out that CBS did not display teams' won-lost records, and
     did not run a "crawl" across the bottom of the screen for
     viewers tuning in late: "ESPN did both" (NEWSDAY, 3/10).
          OTHER NOTES: In N.Y., Richard Sandomir praises Jim
     Gray's interview of Don King on Showtime's PPV broadcast on
     Saturday.  Grey was "relentless" in asking King about the
     lawsuit Mike Tyson filed against him last week.  Sandomir:
     "Compare his tough style with the ingratiating questioning
     of Latrell Sprewell by Lesley Stahl on '60 Minutes'" (N.Y.
     TIMES, 3/10)....Fox Sports Net will air the '98 John R.
     Wooden Award, which honors the Men's college basketball
     player of the year, live from the L.A. Athletic Club on
     April 3 at 7:00pm ET (L.A. Athletic Club).

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