Mets Shift Promotional Philosophy Kendrick To Blame For D-backs' Struggles? Marlins Park Hosting International Motorsports Event Europe Emerging As Market For MLB Talent Phillies' Galvis Calls For More Safety Netting MLB's Average Game Time Up Six Minutes Pitch Clocks Coming To MLB Next Year? Manfred Addresses Changing Landscape Within Baseball Blue Jays Restructure Ticket Pricing System Crisp Says A's Are Not Playing Him Due To Contract
SBD/10/Sponsorships Advertising Marketing
SPORTSCHANNEL FLORIDA TOUTS $1M MLB PROMOTIONAL CAMPAIGN
Published March 10, 1998
SportsChannel Florida (SCFL) will launch its "Baseball Night in Florida" campaign, featuring 134 regular season games of the Marlins (70) and Devil Rays (64). The season- long promotional campaign in excess of $1M -- the biggest financial commitment in SCFL history -- will be supported through print, radio, TV and outdoor advertising and affiliate marketing programs that will run throughout the '98 MLB season. SCFL will integrate all of its resources, including Internet, cross-channel promotion, affiliate marketing and media advertising, to support the promo. The "Baseball Night in Florida" theme is branded into all facets of the campaign, including a new logo, which incorporates the SCFL logo and the logos of both teams (SCFL).