Palm Beach Spring Training Has Funding Gap Dodgers Roll Out New Season Ticket Pricing MLB Franchise Notes MLB Moving Start Of World Series To Tuesday Rays Plan To Cut Payroll From $80M For '15 Former Mets Employee Sues Team Selig Honored At "Stand Up To Cancer" Benefit Astros, Nats Make Spring Training Offer To WPB Cubs Raising Premium-Seat Prices For Next Season ESPN's Olbermann Irks Twins' St. Peter
Upcoming Conferences and Events
SBD/10/Sponsorships Advertising Marketing
SPORTSCHANNEL FLORIDA TOUTS $1M MLB PROMOTIONAL CAMPAIGN
Published March 10, 1998
SportsChannel Florida (SCFL) will launch its "Baseball Night in Florida" campaign, featuring 134 regular season games of the Marlins (70) and Devil Rays (64). The season- long promotional campaign in excess of $1M -- the biggest financial commitment in SCFL history -- will be supported through print, radio, TV and outdoor advertising and affiliate marketing programs that will run throughout the '98 MLB season. SCFL will integrate all of its resources, including Internet, cross-channel promotion, affiliate marketing and media advertising, to support the promo. The "Baseball Night in Florida" theme is branded into all facets of the campaign, including a new logo, which incorporates the SCFL logo and the logos of both teams (SCFL).