SBD/10/Sponsorships Advertising Marketing

SPORTSCHANNEL FLORIDA TOUTS $1M MLB PROMOTIONAL CAMPAIGN

          SportsChannel Florida (SCFL) will launch its "Baseball
     Night in Florida" campaign, featuring 134 regular season
     games of the Marlins (70) and Devil Rays (64).  The season-
     long promotional campaign in excess of $1M -- the biggest
     financial commitment in SCFL history -- will be supported
     through print, radio, TV and outdoor advertising and
     affiliate marketing programs that will run throughout the
     '98 MLB season.  SCFL will integrate all of its resources,
     including Internet, cross-channel promotion, affiliate
     marketing and media advertising, to support the promo.  The
     "Baseball Night in Florida" theme is branded into all facets
     of the campaign, including a new logo, which incorporates
     the SCFL logo and the logos of both teams (SCFL).

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Related Topics:

Miami Marlins, MLB, Tampa Bay Rays

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