NFL Reluctant On Long-Term "TNF" Deal Super Bowl Ad Sales Pacing Well For CBS Woods Drives Wyndham Ratings CBS Sports Network Hires Feely As CFB Analyst AmEx, Sharapova Team Up For U.S. Open PGA Championship Overnight Down From '14 McManus Proud Of New Technology During PGA CBSSN's Adam Schein Ready For New Show CBS Hints At Offering NFL Games On OTT Platform CBS Sells Super Bowl Ad Spot For $5M
SBD/10/Sponsorships Advertising Marketing
NEWS FROM THE SLOPES: OLYMPIC SNOWSHOEING IN 2002?
Published March 10, 1998
The latest figures from the SnowSports Industries America trade show indicate that 50,000 pairs of snowshoes were sold in stores in December '97, according to Penny Parker of the DENVER POST. The 50,000 are "five times the number" from December '96. For August-December '97, 75,678 pairs of snowshoes were sold. By comparison, ski equipment sales dropped 18.8% from August through December '97, and snowboard sales dropped 16.7% during the same period. Gart Sports CEO Doug Morton: "Snowshoeing almost looks like the snowboard business four years ago" (DENVER POST, 3/8). LODGE MEETINGS: In Denver, Andrew Hood reported that ski resorts throughout CO "are pushing" the state's "wide- open vistas and perennial good weather" as the "perfect venue for corporations to entertain key clients, hold meetings and conduct conferences." Companies such as Johnson & Johnson, CBS and NationsBank "regularly shuttle in guests for a few days skiing" in addition to "talking business." AmEx, which for the second straight year is flying 45 clients and their families to Beaver Creek, CO, is also flying in former Olympians Billy Kidd and Tamara McKinney to ski with the guests (DENVER POST, 3/8).