SBD/10/Sponsorships Advertising Marketing

NEWS FROM THE SLOPES: OLYMPIC SNOWSHOEING IN 2002?

          The latest figures from the SnowSports Industries
     America trade show indicate that 50,000 pairs of snowshoes
     were sold in stores in December '97, according to Penny
     Parker of the DENVER POST.  The 50,000 are "five times the
     number" from December '96.  For August-December '97, 75,678
     pairs of snowshoes were sold.  By comparison, ski equipment
     sales dropped 18.8% from August through December '97, and
     snowboard sales dropped 16.7% during the same period.  Gart
     Sports CEO Doug Morton: "Snowshoeing almost looks like the
     snowboard business four years ago" (DENVER POST, 3/8).  
          LODGE MEETINGS: In Denver, Andrew Hood reported that
     ski resorts throughout CO "are pushing" the state's "wide-
     open vistas and perennial good weather" as the "perfect
     venue for corporations to entertain key clients, hold
     meetings and conduct conferences."  Companies such as
     Johnson & Johnson, CBS and NationsBank "regularly shuttle in
     guests for a few days skiing" in addition to "talking
     business."  AmEx, which for the second straight year is
     flying 45 clients and their families to Beaver Creek, CO, is
     also flying in former Olympians Billy Kidd and Tamara
     McKinney to ski with the guests (DENVER POST, 3/8).  

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