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SBD/10/Sponsorships Advertising Marketing
Published March 10, 1998
DEALS: WI-based Huffy Sports Co. has renewed its licensing agreement with the NCAA, extending its product licensing partnership through 2000. Huffy manufactures and markets a variety of basketball system brands, including Huffy Sports, Sure Shot and Hydra-RIB (Huffy Sports). Huffy was profiled in the MILWAUKEE JOURNAL SENTINEL. Hydra-RIB backboards will be used in both the men's and women's Final Fours this year (MILWAUKEE JOURNAL SENTINEL, 3/8)....Fuzzy Zoeller is developing his own line of BBQ and steak sauces with assistance from Mark's Feed Store, a small restaurant chain in KY and IN (GOLFWEEK, 3/7 issue)....After an absence of "more than five years," Honda is returning to F-1 racing. Honda will own its own engine, chassis and management teams, but has yet to decide the "structure of the racing team and actual timing" of the return (FINANCIAL TIMES, 3/10). NOTES: In N.Y., Constance Hays examines soft-drink sponsorships in America's high schools, calling it the "latest battleground in the cola wars" (N.Y. TIMES, 3/10). ...Chevrolet presented Tara Lipinski with a '98 Cavalier Z24 Convertible in honor of her winning the Olympic gold medal. Chevrolet also announced a two-month arrangement to become the official automotive sponsor of the Detroit Skating Club (DSC), including signage and a Cavalier put on display at the club. Lipinski is a member at the DSC (Chevrolet). Lipinski will not defend her title later this month at the world championships in Minneapolis due to illness (DETROIT FREE PRESS, 3/10)....In a decision "that virtually insures the continued flourishing of the multibillion-dollar 'gray market' in unauthorized imports," the Supreme Court ruled that U.S. manufacturers "cannot invoke the protection of copyright law to block the domestic sale of products they originally sold at a discount overseas." Once a product is sold in an authorized manner, the copyright owner has "no further control" over the product's fate (N.Y. TIMES, 3/10).