Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          DEALS: WI-based Huffy Sports Co. has renewed its
     licensing agreement with the NCAA, extending its product
     licensing partnership through 2000.  Huffy manufactures and
     markets a variety of basketball system brands, including
     Huffy Sports, Sure Shot and Hydra-RIB (Huffy Sports).  Huffy
     was profiled in the MILWAUKEE JOURNAL SENTINEL.  Hydra-RIB
     backboards will be used in both the men's and women's Final
     Fours this year (MILWAUKEE JOURNAL SENTINEL, 3/8)....Fuzzy
     Zoeller is developing his own line of BBQ and steak sauces
     with assistance from Mark's Feed Store, a small restaurant
     chain in KY and IN (GOLFWEEK, 3/7 issue)....After an absence
     of "more than five years," Honda is returning to F-1 racing. 
     Honda will own its own engine, chassis and management teams,
     but has yet to decide the "structure of the racing team and
     actual timing" of the return (FINANCIAL TIMES, 3/10).
          NOTES: In N.Y., Constance Hays examines soft-drink
     sponsorships in America's high schools, calling it the
     "latest battleground in the cola wars" (N.Y. TIMES, 3/10).
     ...Chevrolet presented Tara Lipinski with a '98 Cavalier Z24
     Convertible in honor of her winning the Olympic gold medal. 
     Chevrolet also announced a two-month arrangement to become
     the official automotive sponsor of the Detroit Skating Club
     (DSC), including signage and a Cavalier put on display at
     the club.  Lipinski is a member at the DSC (Chevrolet).
     Lipinski will not defend her title later this month at the
     world championships in Minneapolis due to illness (DETROIT
     FREE PRESS, 3/10)....In a decision "that virtually insures
     the continued flourishing of the multibillion-dollar 'gray
     market' in unauthorized imports," the Supreme Court ruled
     that U.S. manufacturers "cannot invoke the protection of
     copyright law to block the domestic sale of products they
     originally sold at a discount overseas."  Once a product is
     sold in an authorized manner, the copyright owner has "no
     further control" over the product's fate (N.Y. TIMES, 3/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/03/10/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/03/10/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

CLOSE