SBD/10/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          DEALS: WI-based Huffy Sports Co. has renewed its
     licensing agreement with the NCAA, extending its product
     licensing partnership through 2000.  Huffy manufactures and
     markets a variety of basketball system brands, including
     Huffy Sports, Sure Shot and Hydra-RIB (Huffy Sports).  Huffy
     was profiled in the MILWAUKEE JOURNAL SENTINEL.  Hydra-RIB
     backboards will be used in both the men's and women's Final
     Fours this year (MILWAUKEE JOURNAL SENTINEL, 3/8)....Fuzzy
     Zoeller is developing his own line of BBQ and steak sauces
     with assistance from Mark's Feed Store, a small restaurant
     chain in KY and IN (GOLFWEEK, 3/7 issue)....After an absence
     of "more than five years," Honda is returning to F-1 racing. 
     Honda will own its own engine, chassis and management teams,
     but has yet to decide the "structure of the racing team and
     actual timing" of the return (FINANCIAL TIMES, 3/10).
          NOTES: In N.Y., Constance Hays examines soft-drink
     sponsorships in America's high schools, calling it the
     "latest battleground in the cola wars" (N.Y. TIMES, 3/10).
     ...Chevrolet presented Tara Lipinski with a '98 Cavalier Z24
     Convertible in honor of her winning the Olympic gold medal. 
     Chevrolet also announced a two-month arrangement to become
     the official automotive sponsor of the Detroit Skating Club
     (DSC), including signage and a Cavalier put on display at
     the club.  Lipinski is a member at the DSC (Chevrolet).
     Lipinski will not defend her title later this month at the
     world championships in Minneapolis due to illness (DETROIT
     FREE PRESS, 3/10)....In a decision "that virtually insures
     the continued flourishing of the multibillion-dollar 'gray
     market' in unauthorized imports," the Supreme Court ruled
     that U.S. manufacturers "cannot invoke the protection of
     copyright law to block the domestic sale of products they
     originally sold at a discount overseas."  Once a product is
     sold in an authorized manner, the copyright owner has "no
     further control" over the product's fate (N.Y. TIMES, 3/10).

Return to top

Related Topics:

Formula One, General Motors, NCAA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug