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SBD/10/Leagues Governing Bodies
IS IT FUSION OR CON-FUSION? TICKET SALES SLOW FOR MLS OPENER
Published March 10, 1998
While MLS's third season is set to kick off Sunday, league officials are "uncertain what to expect," according to Frank Dell'Apa of the BOSTON GLOBE. The expansion Miami Fusion will host the DC United in a game televised live on ABC, yet the Fusion "have sold only 1,000 season tickets and 7,000 tickets for the opener." MLS Commissioner Doug Logan: "I'm concerned. I'd prefer to go in with 15,000 advance sales. But we are a week away and we don't know the dynamics of the marketplace. We'll see. We learned about markets in other cities as we went along." Logan added that he has been "disappointed by the New York/New Jersey MetroStars' total of 4,000 season tickets." Logan: "I urged all of our teams to get an early start on season-ticket sales for this season, and some started last August. The MetroStars waited until December, which was disturbing, but some of that had to do with ongoing discussions about Giants Stadium." Dell'Apa calls this "a season for MLS to maintain some equilibrium." While competing against the World Cup in France, MLS "should concentrate on increasing attendance in questionable markets such as" K.C. and "be certain" the MLS Cup in Pasadena on October 25 is a "showpiece event" (BOSTON GLOBE, 3/10). Logan said that the Revolution is tops in league season ticket sales with 5,500, while 35,000 season tickets have been sold league-wide (USA TODAY, 3/10). LOOK, UP ON THE BIG SCREEN: MLS is planning in-stadium doubleheaders with a World Cup game shown on the Jumbotron via a TV feed before a league game (N.Y. TIMES, 3/10).