SBD/6/Sports Industrialists

SHAQ'S TWISM JOINS A&M RECORDS; MAGIC JOINS STARBUCKS

          A&M RECORDS has joined forces with SHAQUILLE O'NEAL and
     his manager LEONARD ARMATO on a "long-term marketing and
     distribution agreement."  Under terms of the deal, A&M will
     market, promote and distribute O'Neal's TWisM releases (Marc
     Pollack, HOLLYWOOD REPORTER, 2/6)....Meanwhile, STARBUCKS
     COFFEE will join with MAGIC JOHNSON to develop Starbucks
     stores in inner-city neighborhoods (SEATTLE TIMES, 2/5).


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