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THERE IS NO ESCAPE FROM NEW YORK: NBA TAKES OVER BIG APPLE
Published February 6, 1998
"Welcome to David Stern's $10 million four-day NBA corporate schmooze fest ... Better known as the All-Star Game weekend," wrote Richard Wilner of the N.Y. POST. Wilner: "Against a backdrop of showcasing basketball's best talent, Stern's marketing juggernaut will begin today to use New York City as its own corporate park as the NBA wines, dines and entertains more than 4,000 corporate executives from two dozen companies." Wilner wrote that the NBA Jam Session at the Javits Center will attract more than 100,000 fans paying between $8-$15 to enter. The event is backed by sponsors, including Fleer, Nestle, Nike, IBM and AT&T. Foot Locker is also setting up a 13,000-square-foot out-post, for 30 hours of business at the Jam Session where it will sell NBA/NBC merchandise, Starter hats and Spalding basketballs (N.Y. POST, 2/5). Estimates have All-Star Weekend providing a $52M economic boost to New York City (N.Y. DAILY NEWS, 2/6). CNBC's Barbara Monaco examined corporate involvement during the Weekend and noted Sony, which has presence at the Jam Session. Sony Business Planning Manager Thom Casadonte said the benefits of being at Jam Session with over 150,000 attendees gives the company a unique chance "to demonstrate our product." Casadonte: "It gives you a whole new arena to be in." CNBC's Monaco: "The NBA says it may not make money this weekend, but the business relationships and partnerships it's established with businesses will pay off throughout the year" ("Market Wrap," CNBC, 2/5). JAMMED-PACKED: Tickets for the Saturday morning session of the Jam Session are sold out. Tickets remain only for Friday, Saturday afternoon and Sunday sessions (NBA). NY Mayor Rudy Giuliani yesterday "rattled home a shot to kick off" the NBA Jam Session, "which guaranteed him a $100,000 donation for New York City schools" (N.Y. TIMES, 2/6). GRANTING EXPOSURE: Grant Hill appeared on the NBC's "Today" show this morning touting Sprite's promo of a free throw shooting contest in which spectators were given the chance to win All-Star tickets. Hill held a bottle of Sprite as he greeted the winners (NBC, 2/6). Saul Holcman, who will attempt the Sony Million Dollar Shot on Saturday Night, was interviewed on "GMA" this morning. He appeared with Muggsy Bogues from the Reebok Sports Club (ABC, 2/6).