SBD/6/Sponsorships Advertising Marketing


          "Welcome to David Stern's $10 million four-day NBA
     corporate schmooze fest ... Better known as the All-Star
     Game weekend," wrote Richard Wilner of the N.Y. POST.
     Wilner: "Against a backdrop of showcasing basketball's best
     talent, Stern's marketing juggernaut will begin today to use
     New York City as its own corporate park as the NBA wines,
     dines and entertains more than 4,000 corporate executives
     from two dozen companies."  Wilner wrote that the NBA Jam
     Session at the Javits Center will attract more than 100,000
     fans paying between $8-$15 to enter.  The event is backed by
     sponsors, including Fleer, Nestle, Nike, IBM and AT&T.  Foot
     Locker is also setting up a 13,000-square-foot out-post, for
     30 hours of business at the Jam Session where it will sell
     NBA/NBC merchandise, Starter hats and Spalding basketballs
     (N.Y. POST, 2/5).  Estimates have All-Star Weekend providing
     a $52M economic boost to New York City (N.Y. DAILY NEWS,
     2/6).  CNBC's Barbara Monaco examined corporate involvement
     during the Weekend and noted Sony, which has presence at the
     Jam Session.  Sony Business Planning Manager Thom Casadonte
     said the benefits of being at Jam Session with over 150,000
     attendees gives the company a unique chance "to demonstrate
     our product."  Casadonte: "It gives you a whole new arena to
     be in."  CNBC's Monaco: "The NBA says it may not make money
     this weekend, but the business relationships and
     partnerships it's established with businesses will pay off
     throughout the year" ("Market Wrap," CNBC, 2/5).
          JAMMED-PACKED: Tickets for the Saturday morning session
     of the Jam Session are sold out.  Tickets remain only for
     Friday, Saturday afternoon and Sunday sessions (NBA).  NY
     Mayor Rudy Giuliani yesterday "rattled home a shot to kick
     off" the NBA Jam Session, "which guaranteed him a $100,000
     donation for New York City schools" (N.Y. TIMES, 2/6).  
          GRANTING EXPOSURE: Grant Hill appeared on the NBC's
     "Today" show this morning touting Sprite's promo of a free
     throw shooting contest in which spectators were given the
     chance to win All-Star tickets.  Hill held a bottle of
     Sprite as he greeted the winners (NBC, 2/6).  Saul Holcman,
     who will attempt the Sony Million Dollar Shot on Saturday
     Night, was interviewed on "GMA" this morning.  He appeared
     with Muggsy Bogues from the Reebok Sports Club (ABC, 2/6).

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